Horror is back in a big way and brands have the opportunity to capitalise on the cultural calendar moment.
Thomas Ives is a digital marketer with over a decade of experience across supply and agency-side roles, specialising in transforming digital signals and premium media into measurable performance throughout the customer journey. In 2021, he co-founded RAAS LAB, an AI-based adtech platform that is pioneering ‘hyper-relevance’ in digital advertising. It is the first solution in the market to activate both creative messaging and ad placement at the level of each individual impression, delivering unprecedented precision and outcomes. The power of RAAS LAB’s unique technology has placed it as a trusted partner to iconic global brands such as Estée Lauder, B&Q, Lego, UFC, and more.
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