Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Significant cultural and behavioural shifts could create an exciting marketing landscape
Alex Young has spent his career in the media and advertising industry, for the past six years as Managing Director of brand and social impact agency, We Are Futures. We Are Futures believes the future of every business depends on how well they understand young people - namely the mass markets of tomorrow - and work with brands to create programmes that marry purpose with profit and meet ROI objectives. With a track record spanning two decades, We Are Futures works with the likes of Sky, Unilever, Samsung, McDonalds, Pfizer, bp, Snap and GSK, helping them connect with their future in an impactful, memorable way. Prior to joining We Are Futures Alex was Managing Director of the National Schools Partnership, the award-winning social marketing agency which creates inspirational learning programmes in partnership with brands and teachers, and spent a decade at Billington Cartmell (now HeyHuman), the integrated marketing agency, latterly as Managing Director.
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