July 22nd 2025

Metro Bank teams with ECB for visibility drive

The bank has partnered with the England and Wales Cricket Board to launch a new catalogue of photographs in collaboration with Getty Images.

Nicola Kemp

Editorial Director Creativebrief

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Tennent’s dreams of Scotland’s World Cup

The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.

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Purposeful partnerships

At Creative Equals’ RISE, brand leaders from Guinness, Sure and Tony’s Chocolonely explored how to build growth through partnerships.

Interviews

The Broken Toy Factory: mending and reflecting

What does the future of the industry look like and how might we get that Monday feeling back again, asks Ben Phillips.

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What Arsène Wenger can teach CMOs about winning with culture

Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.

Voices

Gymnast Becky Downie on how brands can partner with athletes

Speaking at Creative Equals’ RISE conference, Downie emphasised the importance of authenticity and understanding in building progressive partnerships.

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