Healthcare giant Sanofi has launched a global campaign designed to inspire the ethos of not giving up. 

Created by WPP, the campaign marks a step change for the Sanofi brand. The film has been designed to reflect the brand's core purpose and drive its reputation for innovation globally. 

The campaign features the universal message to never give up when it comes to pursuing your dreams.

The work has been designed to raise awareness of Sanofi by demonstrating how it is delivering breakthrough innovations for patients in need. 

The work was developed by Sanofi in partnership with WPP agencies GCI Health and VML. At the heart of the campaign is a hero video produced by WPP using Ridley Scott Associates (RSA).

The film features five patients sharing their personal stories and dreams, both big and small, in order to inspire viewers to chase their own dreams.

The campaign showcases how Sanofi is chasing the miracles of science within key areas such as immunology, rare disease, neurology, oncology and vaccines. 

This chasing miracles ethos is brought to life within the craft of the campaign. The ad uses feature film style production, mimicking the style of epic action movies. A creative approach to bring to life the intimate and inspirational stories of patient resilience using computer generated imagery. 

“We share Sanofi’s desire to improve health and increase people’s understanding of how science can help them chase their dreams,” said Kristin Cahill, Global CEO, GCI Health. “This campaign creatively showcases how Sanofi is improving lives while relentlessly pursuing new ways to do it, bringing people together from around the globe to collectively advance scientific progress.”

“This campaign is a powerful demonstration of what’s possible when a client with a bold vision partners with creative and specialist health expertise to bring a deeply human idea to life,” added Claire Gillis, CEO, VML Health.

She continued: “Sanofi’s purpose embraces the universal truth that everyone has dreams. Advances in health make it possible for people to pursue those dreams — and that’s the ultimate miracle. This passion for possibility is what drives this campaign forward, as it reminds us that nothing is out of reach when science and innovation are dedicated to serving humanity.”

Launched in October, the campaign runs across digital and Out-of-Home platforms and a mix of digital activations. It also includes three documentary-style mini-films that dive deeper into the dreams of three patients who are navigating health challenges. The hero video and mini films support the campaign tag line: ‘We chase the miracles of science so you can chase your dreams.’

The debut of the film kicks off the ad campaign in the United States, France, China and Germany, and will roll out across additional markets, including Spain and Brazil, through the end of 2025 and into 2026. 

The launch is supported by a regional and channel-specific digital marketing strategy, encompassing organic and paid social, search ads and display ads. Sanofi is initially targeting a broad range of social networks, including YouTube, Facebook, Instagram, TikTok, WeChat, Reddit and LinkedIn.

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In a post-Covid world in which consumers have become increasingly aware of the fragility of their health, this campaign is a powerful reminder of the importance of global healthcare brands taking a consumer-centric approach. When everyone will become a patient at some point in their life healthcare brands are looking beyond traditional marketing methods.