Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Rory Robinson asks, are brands genuinely supporting or profiting off of us?
Rory Robinson is Creative Director at Joint, a position he has held since June 2023. Among his accolades are: Inaugural Anthem Award GOLD for Diversity, Equity, & Inclusion Campaign, Creative Circle award for best 30 second advert, Clio Awards for Best Use of Music in TV/Film, Campaign Tech Awards-Winner of Best use of Tech in OOH, The Drum Creative, Out Of Home Awards-Winner best use of digital technologies and Winner of best interactive, The Drum b2b best film and Webby best campaign 2025.
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