Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Amy Kean, Director of Brand and Innovation at the change consultancy &us, shares just how she did it.
Amy Kean is Director of Brand and Innovation at the change consultancy &us, working with local and international brands to overhaul their consumer products, strategies and culture. On the side, Amy is a university lecturer, columnist and Co-Founder of DICE, a self-regulatory framework that promotes diversity and inclusion at conferences and events across every industry. She’s also author of the number one bestselling feminist fairy tale The Little Girl Who Gave Zero F*cks and her second book, House of Weeds, is out in May 2020 with Fly on the Wall Press.
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