Empowerment leads to diversity
While working together as an industry to address situations of discrimination is vital, what becomes more apparent is that the inclusive nature of the industry depends on these conversations being given space to occur. As Ali Hanan, Founder and CEO of Creative Equals explained: “In every situation, to achieve inclusion, we have to be able to speak out when something feels ethically or morally wrong.”
Press Pause is a means by which leaders and their leadership teams can protect the psychological safety of their staff. Empower your staff and you can attract and retain the best, diverse talent.
Hanan adds: “We know psychological safety is key to driving equity and inclusion. The fact is diverse staff will not stay in your business or the industry if their voice is not respected, valued and heard, but for many, it can be challenging to speak up, particularly in front of clients or in situations where they are not in a position of power.”
The Press Pause initiative allows any individual, whatever their seniority, to pause the uncomfortable encounter they find themselves in and either choose to voice a concern if they feel safe to do so or move the conversation on and later raise the point with a nominated person. It also gives people the opportunity to remove themselves from the situation entirely and feel protected enough to do so.
An imbalance of power is often what silences people; it’s what leads to inappropriate behaviour being accepted as the norm. Press Pause aims to redress that imbalance and to empower the industry to move as one against discrimination.
Visit the Creative Equals website to download the Press Pause policy.