March 2nd 2022

The Red Cross draws attention to the energy crisis in Gaza with TikTok challenge

The International Committee of the Red Cross and Wunderman Thompson challenge people to attempt daily tasks with a twist

Deputy Editor, BITE Creativebrief

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Purpose

By being honest about the myriad of challenges for smartphones under 18, the brand successfully proves the power of understanding your consumer.

Nonsense’s Brand Credibility Index uncovers the importance of credibility and its relation to brand behaviour, buying power and perception.

Onward’s new report outlines key shifts that impact purpose marketing to help meaningfully grow brands and businesses.

Industry leaders outlined that purpose and profit need not be at odds at the IPA Talent & Diversity conference.

The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon's CMO, Özlem Çitçi.