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Case Study

F1 Digital Platform

By Digitas

Demonstrating Formula One’s commitment to putting the fans first by designing a new digital ecosystem that made the racing more exciting.

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Case Study

This Is My YouTube

By Don't Panic London

Marketing directors and media agencies had begun to take YouTube for granted, so we found a way to showcase the multifaceted utility and benefits of the platform in a way that was entertaining in itself.

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Case Study

Oxfam: The Heist No One is Talking About

By Don't Panic London

Companies dodge approximately £78bn in tax in poor countries annually. We collaborated with Oxfam to create 'The heist no one is talking about', a hard-hitting film illustrating the human cost of tax avoidance on the world’s poorest.

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Case Study

LEGO: Everything Is NOT Awesome

By Don't Panic London

We broke up a toxic £65m partnership between Shell and Lego with a groundbreaking campaign. We made an animated campaign video which used LEGO's toys to show an idyllic arctic scene flooded by an oil spill.

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Case Study

Manhattan Loft Gardens

By Don't Panic London

We created a compelling brand strategy for Manhattan Loft Gardens, a striking skyscraper housing a hotel, loft and restaurant in Stratford. We developed individual identities for each element, each of which was unique but also felt part of a wider brand family.

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Case Study

Concrete Jungle

By Don't Panic London

We brought The Jungle Book to the streets to raise awareness about deforestation. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.

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Case Study

Netflix: The Two Sides of Christmas

By Don't Panic London

Apparently not everyone likes Christmas, but that's okay. We showed that Netflix has a platform for everyone during the festive season, for Scrooges and merrymakers alike.

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Case Study

SOMNAI

By Don't Panic London

SOMNAI was a “lucid dreaming” experience located in central London. We created an ominous and in-world campaign to tease the public without ruining the experience, leaving them wanting more, and enabling a new company to stand out in a crowded marketplace.

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Case Study

The Wind In The Willows

By Don't Panic London

We re-imagined The Wind In The Willows in 2019. The product was a far cry from the nostalgic, pastoral haven of Kenneth Grahames original tale, revealing the damage we've done to British wildlife.

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Case Study

INNSIDE Hotels

By Don't Panic London

Prompting a little excitement in the routine of business travel, we created the world of Work Tripping. Observing the social habits of the work tripper, we established a new strategic positioning, brand, and social campaign to speak the language of INNSIDE Hotel's customers.

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Case Study

Most Shocking Second A Day

By Don't Panic London

Marking the third anniversary of the Syrian Civil War, our Most Shocking Second A Day video campaign is a reminder that just because the horror isn't happening here at home, doesn't mean it isn't happening. Inspired by stories of real child refugees fleeing war and persecution.

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Case Study

Jack Ryan

By Don't Panic London

We brought a well-known action hero to the small screen with a high impact Europe-wide campaign. We developed an interactive OOH campaign that personally challenged the public to see if they could join the CIA, asking them “How Jack Ryan are you?”

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Case Study

Haribo

By Quiet Storm

To help Haribo maintain its market leading position, we had to keep the brand mentally salient and emotionally relevant, reminding people why ‘kids and grown up love it so’.

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Case Study

Aldi – Communication and Amplification of Team GB Sponsorship

By McCann Manchester

Aldi’s sponsorship of Team GB as a platform to drive footfall and sales.

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