By putting Deadpool’s buttocks on a limited-edition controller, Xbox used humor to cut through pop culture and clutter. The campaign went viral, driving over 5 billion impressions and a 25% sales boost.
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In September, we launched 'Keep thinking,' our global brand platform for Anthropic that features their Claude product as the AI of choice for problem solvers.
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By Krow Group
The “Enjoy the Show” campaign reframed the kitchen as a stage. Partnering with chef Tom Kerridge, NEFF showcased premium oven technology through a perfect Sunday roast and chocolate torte. Insight-led creativity positioned NEFF as the first choice for ambitious home cooks.
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By Krow Group
Get Holiday Ready positions Post Office as the pre-travel admin expert, helping holidaymakers replace stress with excitement. The 360° campaign uses cultural insight and a fun creative tone to drive awareness and demand for travel money, cards and insurance.
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By Krow Group
Sleep is Our Obsession celebrates Bensons’ passion for a good night’s sleep. The campaign highlights the care, craft, and expertise behind every bed, building emotional trust and reaffirming Bensons as the UK’s sleep specialists.
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By Krow Group
The campaign repositioned Pizza Hut at the heart of social conversation. Rooted in cultural insight and digital-first thinking, the work reinvigorated the brand’s relevance and drive for growth, putting it on more plates and in more feeds.
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By Krow Group
Signing of the Season celebrated Irish football culture by shining a light on the fans who make the game special. Rooted in regional pride, the campaign used social storytelling and local activations to champion supporters to strengthen Carling’s ties with Irish football.
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By Krow Group
Life More Flavoured celebrates the richness of British-Asian identity by bringing bold flavours and real stories to life. The campaign teamed culturally authentic talent, fresh creative and full-channel integration to spark connection and drive brand growth.
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By Krow Group
The campaign responded to the escalating crisis of rising bills and strained non-profits. By launching a ÂŁ2 million match-fund initiative, we tapped regional insight and emotionally connected storytelling to drive generous donations and empower 276 local causes raising ÂŁ3.3m.
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By Krow Group
Home is Where the Elephant Atta Is celebrates the role of food in connecting generations and cultures. Rooted in cultural insight, the campaign champions the warmth of South Asian homes and shows how Elephant Atta sits at the heart of shared family traditions.
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By Krow Group
Snug: Mild Gone Wild repositioned the brand’s muted, stylish furniture for a bolder audience. Through a social-first campaign driven by humour and cultural insight, we helped Snug turn subtle shades into standout moments, achieving 4.9m impressions, 17k sign-ups, and a 460% ROAS.
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By BMB
For Farrow and Ball we famously reframed how premium paint is perceived, bringing together craftsmanship, humour, and striking visual storytelling. Our partnership delivered commercial impact, cultural relevance, and creative work that set a new standard for how paint can be mark
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