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Navigating Success in Global Travel Retail

Post-covid travel is well and truly booming. Whether domestic travel or further afield, we not only want to get away, but travel in style. With planes, trains, and cruises the pillars of this new travel landscape, GTR is wide open for brands to build new connections with voyagers. In our latest Show Me, we set sail on this new ocean of opportunity, investigating which brands are blazing the trail and the lessons we can take away for top deck GTR experiences.
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Real Talk - episode six

Steven Sambooks, Creative Strategy Director at global media platform Teads, calls BS on current methods of establishing creative and media effectiveness. Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns. Download to read our five key takeouts…
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Real Talk - episode five

Pregnant Then Screwed's , Lauren Fabianski, calls BS on adland initiatives for working parents not resulting in significant change. The conversation discusses how working parents can be supported in adland, the importance of flexible working, and how it’s important to ensure audiences are represented in the makeup of a business. Download to read our five key takeouts…
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Real Talk - episode four

IPA Lead , Josh Krichefski, calls BS on the perception that London is the heart of adland. This perception has led to the belief that only in the capital can you find the best agencies or build a great career. But Josh believes London’s role is overblown, and that great talent can be found across the country. IMA’s Global Client Director Imogen Blackwood also joins the discussion. Is now the age of the regional agency? Download to read our five key takeouts…

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Real Talk - episode three

ITV's Business Development Director and all-round media expert, Jason Spencer calls BS on the death of linear broadcast TV. Adland has been signalling its demise for a good few years now. But for Jason, this belief is all down to lazy and inaccurate reporting. It’s a continuing debate in our industry, can Jason put it to bed? Download to read our five key takeouts…
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Staple to Status: 5 brands putting everyday categories on a pedestal

Great design can transform any product. Pickles, tinned fish, even still water (just look at Liquid Death). In the latest bitesize Show Me, we rummage around the pantry, rooting out five brands that are spicing up even the most quotidian categories.
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Real Talk - episode two

Parallax Founder and AI expert James Hall calls BS on the perception that AI will replace jobs in the creative industry. In the second instalment of Real Talk, James joins Alex and Nickii to combat the scaremongering that often happens in adland when it comes to AI. People have speculated that AI is out to take peoples jobs, and James thinks that’s BS. Download to read our five key takeouts…
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Indulgence in the Age of Wellbeing

Consumers’ collective and apparently contradictory desires to live life both healthily and on-the-go, replacing meals with snacks (*cue Girl Dinner) and indulging in instant pick-me-ups, has created an opportunity for brands in the ‘healthy indulgence’ space. In our latest edition of Show Me, we unveil the five new frontiers of wellness, highlight the snack-stars of the future that play in this space and discuss the role of design in hitting this lucrative sweet spot.
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10 Years of Looking Forward

After a lifetime in design and a decade running Missouri, we’ve learnt a lot about how to define the future for brands, so in this issue we’re looking forward - sharing insights, intuitions and insider knowledge that will help show your brands how to show up.
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Real Talk - episode one

Our debut episode of Real Talk features best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. This provocative episode delves into the bias we often see in the marketing world, where terminology to describe female leaders differs to their male counterparts. So what did we learn from this outspoken duo? Download to read our five key takeouts...
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AI Consumer Index

The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.
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FANDOM IS DEAD. WELCOME TO FANCOM.

Our Sport & Entertainment division celebrated our twentieth anniversary by launching our supercharged strategic collective, Passion Pulse, and our new approach to connecting brands to consumers through the things they love. Read our report below and experience our reshaped brand identity on our new website - https://sportandentertainment.mcsaatchi.com/
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How can your brand benefit from partnerships marketing?

Why do brand partnerships matter, and how can your brand benefit from partnerships marketing? We’ve outlined four key benefits...
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McCann Content Studios: Industry Trends Wrapped (Review of 2023)

2023 was a whirlwind of influencer trends, from extravagant brand trips to the rise of "delulu" culture. But amidst this chaos, three overarching themes emerged that defined the year. To find out, read our report to see our review of last year's influencer trends.
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Social Trends & Predictions for 2024

5 key trends you need to know as social media secures the number 1 channel in 2024.
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FMCG Brand Experience

Our FMCG Growth Director, Jess Kaye, speaks on the art of creating an ecosystem around the brand and path to purchase.