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Opinion

British identity without Brexit: are brands kidding themselves?

With Brexit, are brands treading on eggshells and lacking conviction so that what they’re saying - just like the politicians - isn’t much of anything at all?

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Press

Three agencies win a slice of Pukka's new roster

Pukka has appointed three new agencies, including comms agencies Walker and Richmond & Towers, following a competitive pitch.

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Press

Virgin Experience Days picks Atomic for advertising

Atomic won account after pitch against Above & Beyond and Snap London.

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Press

William Hill sends Creative and Media accounts to MullenLowe and 360i

The U.K. bookmaker looks to expand in America as online gambling increasingly becomes legalized

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Opinion

Discipline Focus: Digital

We take a look at the Digital landscape and how the Creativebrief platform can help negotiate it

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Event Coverage

BITE LIVE 2019: All you need to know...

A guide to BITE LIVE 2019 and why BITE LIVE: Breaking Stereotypes, Making Culture is well worth your time and investment

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Press

The new narrative of women’s sport

BITE's Izzy Ashton explores how a new era of sports marketing means the industry is shifting from talking about the value of women’s sports to realising its creative potential as a platform to connect with a mass-market audience

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Press

'Clients aren't taking PR pitches as seriously as other disciplines,' warn pitch consultants

Smaller budgets and the proliferation of project-based briefs mean that many clients do not take the selection of PR agencies as seriously as other marcomms disciplines, new business and procurement consultants have warned.

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Press

The PR Show podcast: consultants and procurement have their say on pitching

New business consultants believe there is often an imbalance in the amount of effort agencies put into pitching for the size of the prize in what is a buyer's market. The process is also "shrouded in too much theatre".

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Opinion

Pitching crisis drives IPA and ISBA to produce a ‘no nonsense’ guide

Agencies chase growth even more than they chase awards, but that drive to keep proving your worth and pushing your capabilities can be a massive drain on increasingly limited resources.

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Opinion

Beware the danger of replacing one stereotype with another

Following on from last month's gender stereotype ruling by the ASA, Nicky Kemp, Managing Editor at BITE, evaluates the need to keep combating the clichés.

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Press

Hearty Pukka positions itself as 'The People's Pie' to win favour with families and youths

The Drum look at the recent change in marketing strategy for Pukka Pies

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Opinion

Slow fashion: the rise of retail’s sustainable future

Fashion is one of the world’s most polluting industries. Are brands doing enough to help shift the industry from a linear to a circular economy; from fast fashion to slow? Creativebrief's Izzy Ashton finds out.

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Opinion

Design bias renders huge swathes of the population invisible, says Nicky Kemp

In exploring the data bias that fuels the industry’s creative choices and the “dearth” of inclusive design, Nicky Kemp exposes the real costs of making products only for a certain portion of the population – and what designers can do to change things.

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Event Coverage

UK Effies go mostly to good causes — and KFC

CALM was named Marketer of the Year, and its “Project 84” campaign won Best in Show at the 2019 Effie awards, while Agency of the Year went to Mother London, thanks to multiple KFC and Greenpeace wins.

By Creativebrief

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