Our Editorial Director, Nicola Kemp, featured on BBC News' 'Business Today' speaking on closing the Paralympic marketing gap and why inclusion drives brands forward.
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The global creative review for Finlandia Vodka, run by Creativebrief, was featured in the trade press.
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Our pitch report featured in Campaign's latest podcast episode, as the editorial team discuss the benefits and risks of brands switching agencies without a pitch.
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Both in the UK and globally, this year has been punctuated by some big cultural moments so far.
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Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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Our Managing Director, Stephanie Nattu featured in Campaign answering the all important question, 'What are the benefits to appointing media and creative agencies at the same time?'
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When there are more channels and platforms than ever before, simple messaging can be extremely effective.
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Over the last few months we have seen the age-old phrase ‘less is more’ ring true.
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While industry commentators have long treated purpose and profit as mutually exclusive pursuits, progressive brands have continued to prove that purpose works for business.
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It’s arguable that sport has entered a new era, a major player in conversation on building culturally relevant brands.
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In recent years, climate change has been climbing urgently higher up the agenda. As a result, a new counter trend has emerged: underconsumption core.
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Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
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To mark the end of 2024, the Creativebrief team picked their favourite marketing and advertising campaigns of the year.
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Creativebrief CEO, Charlie Carpenter featured in Campaign Magazine talking about why answers and solutions are no longer the answer or the solution for the pitch process.
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Creativebrief Editorial Director, Nicola Kemp featured in BBC Sport to discuss the debate surrounding combining Team GB and ParalympicsGB.
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