The nostalgia comfort blanket

Opinion

Industry Insights 2024

By Katharine Pebworth

Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.

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Hot Pick

Loaf campaign acts as a protest for the right to relax

The Make Loaf Not War campaign from isobel showcases the joy in kicking back and slowing down through song.

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Trend

The Barbification of Social

The buzz surrounding the Barbie film is far from accidental says Born Social’s Essi Nurminen

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Case study

Turkey Twizzler: Comeback of the Century

By Nexus

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Trend

Cadbury leans on nostalgia with return of ‘How do you eat yours?

The iconic question is back with a fresh campaign ahead of the key Easter sales period

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Fuel Your Imagination

McDonald’s campaign capitalises on 90s nostalgia

The campaign from Leo Burnett showcases the small changes the fast food giant has made to improve its food in the past 20 years

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Trend

Mean Girls the Musical and nostalgia marketing

For Sunaina Sharma, Mean Girls the Musical misses the mark in these nostalgic times

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New work

Bank of Ireland

By Grey London

In this new campaign we showcase the Youth Financial Literacy Programme to raise awareness and participation. The ad takes viewers into a ri…

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New work

Current Account Switch Service

By House 337

Our latest campaign for the Current Account Switch Service encourages people to switch their bank account in a humorous spot. The campaign l…

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Trend

Heritage brands must know what to elevate and what to leave in the past to engage with modern consumers

In times of uncertainty heritage brands have an opportunity to offer comfort, consistency and reassurance

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Fuel Your Imagination

Cadbury’s celebrates 200 years

The landmark campaign from VCCP celebrates the chocolate brand’s legacy

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Insight

Newstalgia: Why brands look back to move forward

Discover how beloved brands from Barbie to Burberry are resurrecting the glories of the past to offer a comforting familiarity during the whirlwind of modern life.

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New work

Crodino

By Missouri Creative

Missouri was tasked to help revive an Italian non-alcoholic icon for a new sober-curious Gen Z audience. We created a new positioning 'Open …

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Trend

Peperami’s anarchistic ‘Animal’ makes its return

The campaign from Fearless Union reintroduces Peperami’s brand mascot to a new audience

Pinned by: Jeevan Hammond

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New work

British Airways

By Uncommon Creative Studio

British Airways celebrates the important journeys in life that help shape futures. "Everywhere we go" opens as a mother and baby take off on…

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