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Underconsumption core

Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

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New work

Make My Money Matter

By Mother London

Starring Ambika Mod, ‘Beep’ illustrates the unseen link between the Big Five fossil-fuel high-street banks and the climate destruction they …

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Ford turns to TikTok for travel series

The car marque has teamed up with travel influencer Kevin Penrose to promote its electric vehicles.

Pinned by: Jeevan Hammond

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Trend

Unlearning habits for a greener planet

Oli Gibson, Planning Partner at BBD Perfect Storm, on adopting day-to-day behaviours that can have an impact

Pinned by: Katharine Pebworth

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Trend

The key skills for marketers when consumerism becomes the enemy

Marketers have a pivotal role to play in combatting the climate crisis and creating more sustainable cycles

Pinned by: Katharine Pebworth

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New work

Greenpeace

By We Are Social

Bringing attention to the Global Plastics Treaty negotiations taking place in November this year, the film shows global politicians running …

Pinned by: Katharine Pebworth

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New work

Ford

By Wieden+Kennedy London

The legend is back. An icon rewired, the New All-Electric Capri. Embrace the future with a nod to the past. Directed by Anton Tammi (Famous …

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Puma highlights fashion’s sustainability efforts

The sportswear brand is promoting a new textile recycling initiative through fashion, sustainability and football

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Innovation agency drives sustainability with Phoenix luggage

The Tela luggage range, designed in collaboration with Morrama, brings sustainability to design

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Dr. Martens champions sustainable fashion

Genix Nappa, a new material made of leather offcuts, aims to reduce waste

Pinned by: Katharine Pebworth

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Case study

POSITIONING E.ON AS THE VOICE OF URGENCY ON BRITAIN’S ROAD TO SUSTAINABILITY

By ELVIS

Pinned by: Sophie Urquhart

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Thought Leadership

Is marketing fuelling doom spending?

In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully

Pinned by: Jeevan Hammond

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Hot Pick

Ecover’s ‘Rewear Chair’ reimagines sustainable living through design

The sustainable chair, created by Uncommon Creative Studio, highlights the environmental impact of overwashing clothes.

Pinned by: Jeevan Hammond

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New work

Chapter Zero

By Mother London

The fact is, there are a hundred business reasons for climate action. And in this campaign, we make those cases. Because it’s not just a mo…

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Insight

Why Sustainability isn't Selling: Don't Lead with Green

Catch A Fire hosted its latest Ignite webinar in early October, the first in a new series, where we, along with a panel of industry experts, tackled the topic of sustainability in relation to consumer behaviour and purchasing motivators. You can find out some of the key insights we took away from this recent in-depth discussion.

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Fuel Your Imagination

BackMarket breathes new life into out of home with Life After Ad

The refurbished tech retailer has teamed up with The French Gardener and Life After Ad to make its out of home advertising eco-friendly.

Pinned by: Jeevan Hammond

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Trend

From greenwashing to ‘green hushing’: what’s behind the recent silence around sustainability?

Businesses must find the balance between action and transparency to work toward a more sustainable future.

Pinned by: Jeevan Hammond

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Voices

Ethical creatives and agencies: it’s your time to shine

With brands refusing to work with agencies linked to fossil fuel companies the industry is at a tipping point, writes Creatives for Climate’s Lucy von Sturmer.

Pinned by: Jeevan Hammond

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Fuel Your Imagination

Back Market spotlights overconsumption for Earth Month

The out of home campaign calls out the environmental cost of continually upgrading devices.

Pinned by: Sophie Urquhart

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New work

E.ON

By ELVIS

We’ve been working with E.ON UK and England Football to support the beating heart of the game: local clubs and communities. Through smarter …

Pinned by: Sophie Urquhart

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Thought Leadership

How can Christmas advertising better embrace the shift towards underconsumption?

In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.

Pinned by: Olivia Benjamin

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Fuel Your Imagination

Back Market takes on big tech with ‘Obsolete Computer’ box

The campaign spotlights the affordable and sustainable alternatives to throwing away technology products.

Pinned by: Olivia Benjamin

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