Embracing the weird (and wonderful)

Opinion

Industry Insights 2024

By Katharine Pebworth

Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.

Pinned by: Sophie Urquhart

Read More
Fuel Your Imagination

Hyundai Motor launches quirky campaign to promote robotaxi

The car marque is eschewing category norms with a Las Vegas-centred campaign from Jung von Matt Spree

Pinned by: Sophie Urquhart

Read More
Trend

Things are about to get weird – why advertisers should embrace humour and surrealism

In times of crisis unpredictable creativity is about to make a comeback

Pinned by: Sophie Urquhart

Read More
Trend

Peperami’s anarchistic ‘Animal’ makes its return

The campaign from Fearless Union reintroduces Peperami’s brand mascot to a new audience

Pinned by: Jeevan Hammond

Read More
Hot Pick

Sofology highlights quality and comfort amidst cost of living crisis

The brand brings back Helena Bonham-Carter for its ‘Nothing Feels Like’ campaign created by The Corner

Pinned by: Sophie Urquhart

Read More
New work

Current Account Switch Service

By House 337

Switching bank accounts is thought to be so tedious, that most people stick with their old account rather than switching to a new one. But w…

Pinned by: Sophie Urquhart

Read More
Hot Pick

John Lewis Christmas spot is a reminder of the power of weird

The showcase festive campaign from Saatchi & Saatchi is the Christmas gift we didn't know we needed

Pinned by: Sophie Urquhart

Read More
New work

Burger King

By BBH London

Not everyone expects Burger King to deliver, so seeing anyone eating their burgers outside a restaurant conjures up "Where did you get that …

Pinned by: Sophie Urquhart

Read More
New work

Wall's

By adam&eveDDB

Due to policies restricting the visibility of brands around the beaches of Brazil, ice creams can struggle to be visible when customers want…

Pinned by: Sophie Urquhart

Read More
New work

Marmite

By adam&eveDDB

With over 700,000 Brits living in the US, with little or no access to Marmite, in a 360-recruitment campaign, we called on Brits travelling …

Pinned by: Sophie Urquhart

Read More
Fuel Your Imagination

Love sees Hinge deleted into the afterlife

The new campaign from Wieden and Kennedy Portland riffs on the brand’s ‘Designed To Be Deleted’ messaging

Pinned by: Jeevan Hammond

Read More
New work

Pot Noodle

By adam&eveDDB

To prove that nothing satisfies like Pot Noodle, we made the slurpy sound of satisfaction the star of our campaign. However, when the public…

Pinned by: Sophie Urquhart

Read More
New work

KFC

By Mother London

The new KFC campaign embraces the reality of BBQ Season in Britain, a season usually drenched and soaked in rain with a series of OOH alongs…

Pinned by: Sophie Urquhart

Read More
Hot Pick

OceanSaver crabs promote plastic-free cleaning products

The campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses on positivity to encourage sustainable shopping habits

Pinned by: Jeevan Hammond

Read More
New work

Wall's

By LOLA MullenLowe

Can the sun stop ice creams from melting? In Pakistan, ice cream lovers are struggling with an enemy: power cuts. To help shopkeepers face t…

Pinned by: Sophie Urquhart

Read More