Industry Insights 2024
By Katharine Pebworth
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
By Katharine Pebworth
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
The car marque is eschewing category norms with a Las Vegas-centred campaign from Jung von Matt Spree
In times of crisis unpredictable creativity is about to make a comeback
The campaign from Fearless Union reintroduces Peperami’s brand mascot to a new audience
The brand brings back Helena Bonham-Carter for its ‘Nothing Feels Like’ campaign created by The Corner
The showcase festive campaign from Saatchi & Saatchi is the Christmas gift we didn't know we needed
By BBH London
Not everyone expects Burger King to deliver, so seeing anyone eating their burgers outside a restaurant conjures up "Where did you get that …
Read MoreBy adam&eveDDB
Due to policies restricting the visibility of brands around the beaches of Brazil, ice creams can struggle to be visible when customers want…
Read MoreBy adam&eveDDB
With over 700,000 Brits living in the US, with little or no access to Marmite, in a 360-recruitment campaign, we called on Brits travelling …
Read MoreThe new campaign from Wieden and Kennedy Portland riffs on the brand’s ‘Designed To Be Deleted’ messaging
By adam&eveDDB
To prove that nothing satisfies like Pot Noodle, we made the slurpy sound of satisfaction the star of our campaign. However, when the public…
Read MoreThe new KFC campaign embraces the reality of BBQ Season in Britain, a season usually drenched and soaked in rain with a series of OOH alongs…
Read MoreThe campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses on positivity to encourage sustainable shopping habits
Can the sun stop ice creams from melting? In Pakistan, ice cream lovers are struggling with an enemy: power cuts. To help shopkeepers face t…
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