Disciplines
Advertising/CreativeTop 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during April 2020.
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Disciplines
Advertising/Creative
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New WorkCadbury
Cadbury challenged Bulletproof to revitalise the global Cadbury brand identity and Cadbury Dairy Milk brand with the intention of moving Cadbury from a joyful and sometimes artificial aesthetic to unlock the ‘generosity’ and natural goodness at the heart of the brand.
By Bulletproof
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New WorkPembrokeshire Coast National Park
To celebrate the 50th anniversary of the Pembrokeshire Coastal Path, we created an emotively driven, vintage style campaign. It communicated, on a nostalgic level, the park’s natural beauty and spirit of the area, creating a powerful sense of escapism.
By Hatched
Disciplines
Advertising/Creative
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New WorkHever Castle
After rebranding Hever Castle back in 2014 the brands look-and-feel was in need of an update. It needed more alignment to its new wide-range of offerings. The design needed to provide individuality and flexibility while working within a strict and consistent framework.
By Hatched
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New WorkJohn Ayling & Associates
JAA is the original independent media specialist providing first-class strategy, planning and buying. Over the years, within a highly competitive market, their brand presence had diminished. We created a rebrand to differentiate and re-establish JAA within the marketplace.
By Hatched
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New WorkLondon Essence
Standing out in a market dominated by Fever Tree. For London Essence, we played on the brand truth of exquisite flavours backed by elegance and the finest mixers. Through product trade adverts and consumer press, creative focused on unique differences of the brand.
By WAA Chosen
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New WorkBeavertown
The Beavertown virtual 'Cheers' celebrated the end of the first week of COVID-19 self isolation and WFH. Fans were asked to log on with a drink at a specially created online portal to raise a toast with their fellow fans. Seen in LOTI, Time Out/In and Evening Standard Online.
By Mc&T
Disciplines
Public relations (PR)
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New WorkEurostar
Eurostar launches European TV campaign ‘You see more when you don’t fly’ campaign, which sees the return of our Ostrich showcasing the benefits of travelling with Eurostar straight to the heart of European cities. The ad shows the Ostrich making the most of the time gained by tak
By ENGINE
Disciplines
Advertising/Creative
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New Work38 Degrees
WE CLAPPED FOR THEM, NOW LET’S ACT FOR THEM. The campaign asks us to act after every clap to create a permanent record of our collective support via petition - ensuring protection for carers now and the NHS from cuts in the long term. #ProtectOurNHS #ClapForOurCarers
By And Rising
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Disciplines
Advertising/Creative
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New WorkUniversity Partnerships Programme (UPP)
After 6 year of working in partnership with UPP, we recently relaunched UPP’s corporate website, leading with UPP’s brand ethos – to play a part in the success and empowerment of universities and therefore the success of the future of students.
By Hatched
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New WorkHyundai UK
Innocean UK has created a nationwide TV, poster, press and online campaign to help change perceptions of electric cars and to boost sales of the Hyundai KONA Electric. All creative, retouching, animation and editing across the multiple executions and formats was done in-house.
By Innocean UK
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New WorkSolace Women's Aid
We used a new, innovative Twitter feature to raise awareness of hidden domestic abuse. Users initially see a photo of a seemingly happy couple, but when they click on the ‘hidden replies’ button, a video appears, showing what is in fact a controlling and abusive relationship.
By STACK
Disciplines
Digital
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Disciplines
Public relations (PR)
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New WorkTesco
The latest ad from the nation’s biggest supermarket features real members of the public dedicating the food they love to the people they love. Tesco is inviting people to film and dedicate their own Food Love Story, sharing it on social media using the hashtag #FoodLoveStories.
By BBH London
Disciplines
Advertising/Creative
