Top 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during April 2022.
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New WorkBridgerton Season 2
As part of a campaign to launch season 2 of hit Netflix show Bridgerton, we brought Lady Whistledown’s scathing wit into the 21st century. As well as popping into iconic US magazines and newspapers, she partnered with leading gossip Instagrammers to comment on the latest trends.
By Brave
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New Workheycar
heycar, the online marketplace for new and used cars, has launched its new integrated brand campaign ‘Feel Good Your Way’. The 30 second spot taps into that new car feeling you get when you buy a quality car with heycar, increasingly ensuring customers can Feel Good Their Way.
By Atomic
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New WorkŠKODA
Set to the nostalgic tune of Bibbidi-Bobbidi-Boo, our film for the all-new ŠKODA FABIA playfully brings to life different features of the car. Dancers with elegant ribbons mimic the LED headlights and charming test crash dummies queue up to make sure that the car is safe for all.
By Leo Burnett
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Disciplines
Branding / design
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11
New WorkSnapChat
To address the injustice in the lack of significant black figures from history immortalised as statues, Tukwini Mandela revealed SnapChat’s new AR lenses in Trafalgar Square. The AR Lenses bring black stories to life and reveal the hidden black history that is all around us.
By PrettyGreen
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New WorkTHINK!
Guardian Mates, Department for Transport's new campaign for THINK!, uses the power of influence and respect between mates to tackle drivers’ handheld mobile use, coinciding with the stricter laws in Great Britain making virtually any use of handheld mobile at the wheel illegal.
By VMLY&R
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Disciplines
Social
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17
New Workthortful
UK leading online greeting card marketplace thortful have launched a Mother’s Day campaign that illustrates the competitive nature between siblings at Mother’s Day. The campaign follows on from thortful’s ‘Dolphin Sounds’ ad, which was the brand’s first after hiring isobel.
By isobel
Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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20
New WorkDell Technologies and Intel
Dell Technologies and Intel, in partnership with the Motor Neurone Disease Association and Rolls-Royce, have worked with VMLY&R New York on “I Will Always Be Me,” a first-of-its-kind book for people living with motor neurone disease that banks their voices as they read aloud.
By VMLY&R
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Disciplines
Sponsorship
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23
New WorkComic Relief
Our new campaign highlights how ordinary people have the power to change lives by making small donations to Comic Relief. Launching in the run up to Red Nose Day 2022, our TVC features Joanna Lumley popping up in everyday situations, backed by Minnie Ripperton’s Lovin' You.
By Leo Burnett
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24
New WorkCouch To Fitness
Couch To Fitness from Our Parks is an at-home, online workout platform, suitable for all fitness levels. We were responsible for bringing the website, the programmes and the new UX strategy to life through design. The platform is proudly supported by Sport England.
By Hatched
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Disciplines
Public relations (PR)
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26
New WorkEstrella Galicia
Our creative platform ‘A BEER LIKE NO OTHER’ is a playful twist on the fast-paced world of craft beer innovation and a reminder that sometimes the old ways are the best! That slow can beat fast. That small can beat big. And that the individual can beat the crowd.
By Southpaw
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27
New WorkDisneyland Paris
For this 30 magical years and with festivities that started in March, BETC created the "Magic Momentum" film. The camera follows the gaze of the boy and brings us to the heart of the parade. We can see Mickey Mouse, Peter Pan, Pumba, Buzz Lightyear, Nemo, all the way to Elsa.
By BETC London
Disciplines
Advertising/Creative
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28
New WorkItty Titty Stickies
Itty Titty Stickies aim to encourage people to place the quirky boob-themed stickers on their contraceptive pill packs as a visual reminder to also check their breasts when taking the pill. 64% of women aged 18-35 years old are not are not checking their chests regularly.
By Grey London
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29
New WorkTomatin
Our campaign for Tomatin marks the launch of To What Matters - a new brand platform reflecting the latest chapter in their evolution. With a brand film shot in and around the Tomatin Distillery, in the heart of the Scottish Highlands, it represents the spiritual DNA of Tomatin.
By MadeBrave
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30
New WorkWomen in Games
Women in Games, supporting better gender diversity in the video games industry, wants to show how women are often portrayed in games with the #GenderSwap experience. To illustrate this, the NGO revisits gaming's biggest properties by swapping male and female character animations.
By BETC London
