New Work

Hellmann's Mayonnaise

To help Mayo fans everywhere, Hellmann’s are serving a simple hack. Customise your Mayo Chicken burger to remove the chicken, bun and lettuce. Then post a pic with #MayoMcHack and Hellmann’s will give you back £1.19 in Hellmann’s digital vouchers.

By Edelman

Disciplines

Advertising/Creative Public relations (PR)

2

New Work

Surfers Against Sewage

When life gives you shit, make a surfboard. As an act of defiance to the water companies polluting our shores, we made a surfboard out of ocean waste - including raw sewage. Created in collaboration with Surfers Against Sewage, 'The Floater' promotes their 'Dirty Money' petition.

By Mr.President

Disciplines

Advertising/Creative

3

New Work

Make My Money Matter

The charity Make My Money Matter wanted us to expose the relationship between banks and oil companies fuelling climate change, so we can end it once and for all. Kit Harington and Rose Leslie play the entities as they engage in couples’ therapy in our on-screen TV ad.

By Mother London

Disciplines

Advertising/Creative

4

New Work

Speakers for Schools

Lucky Generals has brought together a host hugely successful celebrities, media and business people together in a 360-degree campaign to support Speakers for Schools, the charity set up by Robert Peston. Its mission is to make work experience accessible for all.

By Lucky Generals

Disciplines

Advertising/Creative

5

New Work

Samsung

The camera is a critical feature for smartphones, yet the flash still lets many people down in low light. Fortunately, the Samsung A-series camera uses Light Boost, to capture night photos in all their detailed glory. The campaign runs on online video, social, OOH, DOOH and radio

By Mother London

Disciplines

Advertising/Creative

6

New Work

smol

Households across the UK create over 70 million plastic packs of laundry waste a year. To demonstrate this shocking truth, we created a TV ad with an equally shocking visual: a vomiting washing machine, which throws up all the laundry plastic we’ve consumed as a nation!

By Mother London

Disciplines

Advertising/Creative

7

New Work

The Woodsman Whisky

The first major TV campaign for The Woodsman Whisky celebrates the woodcraft at the heart of the product. It is a drink that is 'well earned' - so there was no better mascot for the brand than the hardest-working wood chopper in the forest: the common beaver.

By Mr.President

Disciplines

Advertising/Creative

8

New Work

Rebel Internet

Our multichannel launch campaign for Rebel Internet - a direct challenge to the category, positioning Rebel as the only credible alternative to legacy Big Broadband providers, delivering Wi-Fi that actually works.

By Leagas Delaney

Disciplines

Advertising/Creative

9

New Work

Saint Patina

Saint Patina are curators and restorers of rustic, vintage furniture. Our latest brand and creative work is now live and we are incredibly pleased to have produced everything from logo design through to printed collateral and website design.

By Yolk Creative London

Disciplines

Branding / design

10

New Work

Greater Anglia

The film explores what would happen if Alice followed the Greater Anglia Red Hare instead of the White Rabbit in the classic tale. It was directed by Mr Yankey through Armoury London and Nexus Studios, and created by Aoife O’Leary and Karolina Kezdi.

By Atomic

Disciplines

Advertising/Creative

11

New Work

ManyPets

Meet ManyPets, the new sponsor of Channel 5's Animal Tales! This 18-month partnership brings premium animal content to Channel5, 5 Select & My5, including The Yorkshire Vet, Dogs Behaving (Very) Badly & new show, The Pet Psychic. A perfect partnership with Sky & Paramount.

By The Specialist Works

Disciplines

Media planning & buying

12

New Work

Naked Juices

Reimagining the role the brand can play in consumers’ lives, Naked’s latest campaign Live Colourful is all about breaking free from the grey, monotony of the daily grind, and putting the spark back in the day.

By Brave

Disciplines

Advertising/Creative Digital

13

New Work

Lacoste

The iconic Lacoste clothing has been reimagined from the Upside Down to Las Encinas high school with the Lacoste crocodile dawning the costumes from these fan-favorite Netflix shows. A new way to show that Lacoste continues to inspire and unite communities.

By BETC London

Disciplines

Advertising/Creative

14

New Work

Argos

Argos wanted consideration around Mother's Day. We flipped the narrative to pay homage to the ‘Mums of the group' - The MOGS, declaring an official MOGer’s Day. Promoted across socials (including cult account Hunsnet) & linking to a gift guide; we exceeded predicted reach by 165%

By Red Lion PR

Disciplines

Brand strategy Public relations (PR)

15

New Work

Marmite

Every parent-to-be wants to know what they’re having. Not boy or girl. But a Marmite lover or a hater. Introducing Marmite Baby Scan - a nationwide experiment using 4D scanning to find out whether you’re expecting a lover or hater.

By adam&eveDDB

Disciplines

Advertising/Creative Digital Integrated marketing

16

New Work

The White Company

The White Company is now live with its 'The Ritual of Summer' campaign. Catch the campaign live across OLV and display.

By The Specialist Works

Disciplines

Media planning & buying

17

New Work

Superdry

Superdry launches its 'dress collection' campaign, with media planning and buying executed by The Specialist Works. The campaign shows off the vibrant sunny dresses that can match any occasion this season. Find the creative across online video, display and socials.

By The Specialist Works

Disciplines

Media planning & buying

18

New Work

BBC Children in Need

To celebrate King Charles III’s coronation and the creativity of 5,000+ children, we helped BBC Children in Need take the #RoyallyBigPortrait to the next level with the power of AR, enabling families and children to experience the portrait from anywhere in the world.

By DEPT®

Disciplines

Advertising/Creative Branding / design Customer experience Digital

19

New Work

Gambleaware

GambleAware came to us with an incredibly important mission: to create a society where everyone is safe from gambling harms. We’ve developed a distinctive brand world as well as a new brand platform, ‘Let's open up about gambling’.

By Lucky Generals

Disciplines

Advertising/Creative Brand strategy

20

New Work

AWS

For our NHL campaign, we explored how our sports platform and the epic visualisation of data can be made relevant for the league building on what we created previously for Bundesliga, NFL and F1. The spot taps into the passion, intensity, and speed of the game.

By Joint

Disciplines

Advertising/Creative Branded content

21

New Work

Dave

We've worked with the Dave & UKTV team to create an unmissable OOH execution that drives attention and buzz for the return of the 'World's Most Dangerous Roads' series.

By Havas Entertainment

Disciplines

Branded content Media planning & buying Public relations (PR)

22

New Work

Tirlán

Reinventing an Irish heritage brand for the global stage

By Siegel + Gale

Disciplines

Brand strategy Branding / design

23

New Work

Bumble

We've amplified Bumble and Gymshark's partnership and the compatibility opportunity for Bumble’s core target audiences Gen Z and young Millennials. The campaign is live across OOH and social.

By Havas Entertainment

Disciplines

Branded content Media planning & buying

24

New Work

OPPO

To celebrate the UEFA Champions League knockout phase, leading global smart technology company OPPO and creative agency Sid Lee have collaborated to deliver a global campaign that celebrates the brand’s sponsorship of the competition in a new fan focussed documentary.

By Sid Lee

Disciplines

Advertising/Creative

25

New Work

P&O Ferries

Our latest work for P&O Ferries challenges the travel industry, reminding people ‘There is Another Way’ to travel. Playful OOH posters located at airports and train stations across the UK poke fun at common frustrations in a way that in a way that resonates with us all.

By Publicis•Poke

Disciplines

Advertising/Creative

26

New Work

Lindt

Lindt shared the Hoppiness - Lindt’s special brand of happiness - across the UK this Easter, with £50,000 worth of prizes. Mission's campaign delivered 133 media hits, 12 radio hits and a social reach of 855k, exceeding KPIs and making us very hoppy indeed.

By Mission

Disciplines

Influencer marketing Public relations (PR)

27

New Work

Tena

In our new campaign for Tena ‘No Love Like It’, viewers are given access to private scenes of family carers, highlighting the role played by an estimated one in 10 people, according to figures by Carers UK, who selflessly tend to a loved one.

By AMV BBDO

Disciplines

Advertising/Creative Brand strategy Creative production Integrated marketing

28

New Work

Pot Noodle

To prove that Pot Noodle is the superior way to fill your stomach – i.e., nothing fills a hole like Pot Noodle – we showed a variety of holes filled with noodles. The creative work ran across OOH, print & social, featuring potholes, a snooker table and even a washing machine.

By adam&eveDDB

Disciplines

Advertising/Creative Branding / design Digital

29

New Work

Bombay Sapphire

We continue our mission with Bombay Sapphire & Baz Luhrmann to inspire people to discover the beauty that exists all around. As part of the 'Saw This Made This' series, the art installation at the Design museum is set to be the world’s largest mass participation A.I. art event.

By AMV BBDO

Disciplines

Creative production Integrated marketing

30

New Work

CANAL+

Dyslexic people are at a disadvantage and are deprived of foreign material with subtitles and have to settle for dubbed content. CANAL+, BETC Paris and NGO Puissance Dys has come up with a solution: DYSTITLES, subtitles adapted for reading for dyslexic and non-dyslexic people.

By BETC London

Disciplines

Advertising/Creative Brand strategy

Search Creativebrief

Case Studies

New Work

Agencies

Insights

BITE

Events

Archived Case Studies

News

Top 30

New Work

Hellmann's Mayonnaise

Surfers Against Sewage

Make My Money Matter

Speakers for Schools

Samsung

smol

The Woodsman Whisky

Rebel Internet

Saint Patina

Greater Anglia

ManyPets

Naked Juices

Lacoste

Argos

Marmite

The White Company

Superdry

BBC Children in Need

Gambleaware

AWS

Dave

Tirlán

Bumble

OPPO

P&O Ferries

Lindt

Tena

Pot Noodle

Bombay Sapphire

CANAL+