Top 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during December 2018.
-
-
-
New WorkNew Covent Garden Soup
Pushing up against the category convention of snuggling up on the sofa with a steaming mug of soup, and celebrating those who don’t hibernate, but who get up and do. The winter nymphs were the perfect representation of the brands essence and of people who take winter head on.
By Havas
Disciplines
-
New WorkSamsung
We invited our audience to imagine what the next generation of devices might look like, by creating a series of eye-catching ads featuring hands holding nothing at all. It seems that people’s imaginations are far more evocative than any picture of a black glass rectangle.
By BBH London
Disciplines
-
-
-
-
Disciplines
-
-
-
Disciplines
-
Disciplines
-
-
-
Disciplines
-
New WorkHarvey Nichols
This year for Harvey Nichols we brought Instagram to real life with the world’s first shoppable Christmas carolers all wearing fabulous Harvey Nichols party outfits that are available to buy via Instagram. 10% of sales proceeds were donated to charity partner Smart Works.
By TBWA\London
Disciplines
-
New WorkBECO
We wanted to spell out BECO’s environmentally friendly creds whilst unashamedly communicating how the majority of the brand’s employees are visually impaired, disabled or disadvantaged. The brand platform ‘as clean as humanly possible’ helps us to communicate this authentically.
By TBWA\London
Disciplines
-
-
-
New WorkInstagram
Mission: get more users to join the platform and for existing users to use it more frequently. We do this by highlighting cultural phenomenons, showing how easy it is to create and explore entertaining content, and of course, making sure the communication is culturally relevant.
By ACNE
Disciplines
-
New WorkMorrisons
Part of our footfall-driving activity for leading food maker, Morrisons, we generated national news headlines with the launch of the three course Christmas-dinner-in-a-pasty. The pasty - freshly made in store - comes complete with an arrow to show diners which end to start with!
By Cirkle
Disciplines
-
Disciplines
-
-
New WorkChambord
Chambord had strong awareness but was struggling to convert it into sales. We needed to educate on where we fit into their drinks repertoire; to convert them to actually drinking. We created a content series that showcased that just by adding Chambord, you can 'Zhuzh It Up'!
By Communicator
Disciplines
-
Disciplines
-
New WorkVirgin Trains
Promote Virgin Trains’ summer campaign which dropped peak fare restrictions on trains travelling out of London on Friday afternoons. Our ‘West Coast Weekender’ series of 5 films saw comedian Joel Dommett discovering all the hidden gems in 5 destinations along the Virgin route.
By TVC Group
Disciplines
-
-
New WorkRemington
A UK tour to launch Remington’s Keratin Protect range. Remington offered women the chance to try out the range with a professional hair stylist and a competition to win a pair of personalised hair straighteners that personalise their heat to the moisture levels in your hair.
By tbk Group
Disciplines
-
-
