Below are the Top 30 most viewed items of new work on Creativebrief.com during December 2020.
Amplify + PlayStation show Play Has No Limits, celebrating the global launch of the PS5 by lighting up iconic buildings in 25 territories all over the world... Amplify creatively directed the campaign, produced show assets and directed 26 films for global and territory use.
By Amplify
Disciplines
Advertising/CreativeDisciplines
Advertising/Creative
We reviewed No.1 Living's brand positioning, purpose and messaging, and pivoted the FMCG brand to one focussed on wellbeing. The all new 'Full of Life' brand strategy and strapline personifies the life in the products, as well as the brand's outlook on life and living.
By Hatched
We often hear “Cooking's a struggle, we’re here to make life easier”. Yawn. Bringing the magic of putting on a great show together with the joy of entertaining, we created a campaign that's the antithesis of the category, positioning Hisense at the heart of kitchen entertainment.
By IMA
Haig Club has always made their own rules when it comes to whisky. Our “Mix It Up” campaign continues to challenge some of the more traditional myths surrounding Scotch, encouraging people to consider whisky in new ways and occasions, fronted by brand partner David Beckham.
By adam&eveDDB
Disciplines
Shopper Marketing
‘The Gift’ is NHS Charities Together’s first-ever Christmas campaign. The work highlights the amazing work of NHS staff battling Covid-19, and has been created in partnership with major brands such as Starbucks, Marmite & Co-op to help raise vital funds for the NHS Covid Appeal.
By Iris
Christmas is coming and we'll be damned we let it go by like the rest of the year has. So this season we are dropping it is like it's choc, doing the robot and partying like it's 1999. Seasonal branding, cup design, campaign and social for our good friends at Caffe Nero.
By CellarDoor
Having been open for 18 months, we took the chance to go back and see how we have helped evolve a new brand in a bustling market, and in so doing, support its organic growth from a single store in Dubai to more than 10 across the Emirate. Not bad growth during a pandemic.
By CellarDoor
Disciplines
Advertising/CreativeDisciplines
Advertising/CreativeDisciplines
Public relations (PR)
Social first campaign #HotelRoom101 made it to the number one trend on Twitter, with over 380,000 impressions, 4,779 engagements, and 620 competition entries to date. The story also captured media attention with over 244 pieces of coverage live for the campaign so far.
By Manifest
Disciplines
Brand ActivationDisciplines
Public relations (PR)Disciplines
Advertising/Creative
Our ad agency The Gate created 'Nobody is Normal' to let young people know that no matter how they feel inside, there is always someone they can talk to, and that they are not alone. Childline is here to help anyone under 19 in the UK with any issue they’re going through.
By MSQ Partners
Disciplines
Advertising/Creative
This striking, copy-led campaign teases the remarkable, forgotten stories behind Britain's unsung Black heroes. It promotes The Black Plaque Project, which sees the installation of black plaques across London to celebrate the lives of some of its many notable Black residents.
By Havas
Disciplines
Advertising/Creative
We've created an online book of remembrance for all those lost to Covid-19, or other causes in 2020. Designed as a shared space for dedicated stories, and promoted via an outreach campaign, we're helping families and individuals on their personal bereavement and healing journey.
By Mammoth
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