Disciplines
Integrated marketingTop 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during September 2024.
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Integrated marketing
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Disciplines
Advertising/Creative
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Disciplines
Integrated marketing
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9New Work
Petplan Insurance
Petplan needed to drive awareness and firmly establish itself as the UK’s number one pet insurance provider. The integrated campaign highlights the brand’s understanding the strength of bond between pets and their owners, and the role pet insurance plays for both of them.
By NOW
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12New Work
Lexus
Launching Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles - to succeed, you must… Rise To It.
By T&Pm
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Disciplines
Integrated marketing
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15New Work
Pom Bear
The campaign focuses on moments of connection between parents and children. The first spot shows a father and daughter belly dancing after discovering Pom-Bears have belly buttons. The film was directed by Steve Reeves through Another Film Company and created by Eli Vasilou.
By Iris
Disciplines
Advertising/Creative
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17New Work
Argos
Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.
By T&Pm
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22New Work
CoppaFeel!
Given that 1 in 7 women in the UK will be diagnosed with breast cancer, this campaign shows how cancer can affect young women too. Featuring real women diagnosed in their 20s, we used an age filter twist to challenge perceptions and drive early diagnosis among younger audiences.
By adam&eveDDB
Disciplines
Advertising/Creative
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25New Work
Campaign Against Living Miserably
This campaign displayed 6,929 birthday balloons, to raise awareness of youth suicide. Each balloon symbolised a young life lost to suicide and the birthday's they didn't reach. Voice notes from families were played at the activation, detailing who they had lost to suicide.
By adam&eveDDB
Disciplines
Advertising/Creative
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28New Work
LV= General Insurance
LV= General Insurance's "Heart of a Champion" campaign for the 2024 Paralympics on Channel 4 features Paralympic swimmer Maisie Summers-Newton and her coach, Andy Sharp. The campaign’s message, "It takes Heart," highlights their authentic bond and Maisie's rigorous training.
By Recipe
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Disciplines
Advertising/Creative
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