Disciplines
Advertising/CreativeTop 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during May 2026.
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2New Work
Tourism Ireland
A 60-second Tourism Ireland spot follows an Irish local trying to return a touristās lost hat. The playful chase across beaches, past castles, and through towns features dynamic camerawork, natural light, warm grading and an energetic soundtrack to frame the islandās easy charm.
By Grey London
Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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8New Work
Midnite
Comedy, sci-fi vibes, tech fails, and a music sting youāll have on repeat? This Jan, Midnite launched its first UK Brand Campaign showing Britsā stoic āmusnāt grumbleā attitude neednāt extend to betting and casino apps. They canāt fix it all, but Midnite is actually pretty good.
By 72andSunny
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Disciplines
Advertising/Creative
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14New Work
IFPMA
Investing in medicines and vaccines tackles todayās biggest health challenges, while driving economic growth and strengthening health security. We're proud to help shape IFPMAās new #AlwaysInnovating campaign - why sustained investment in pharma innovation matters more than ever.
By Leith
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15New Work
London Heathrow
Our new campaign for Heathrow reimagines its iconic LHR code to capture the joy of travel from awe-inspiring āWOWā moments to restful āZZZā escapes and delicious āNOMā experiences. The work celebrates Heathrow as a gateway not just to destinations, but to lasting memories.
By St Luke's
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Disciplines
Advertising/Creative
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22New Work
Helly Hansen
Helly Hansenās campaign celebrates bonds forged by facing natureās toughest moments together. As a hikerās voicemail invites someone special back to the mountains, the wind, nerves and views, because things are better shared. Who will you share the mountain with?
By Grey London
Disciplines
Advertising/Creative
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25New Work
Buxton
Buxton Water has launched āSip, Step & Go with Moā, partnering with Olympic champion Sir Mo Farah to drive a national shopper promotion. The campaign gives shoppers the chance to win places at The Big Half, alongside other fitness prizes, while promoting everyday hydration.
By ZEAL
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26New Work
Time to Dream
The latest chapter in Tennentās long running support of Scottish footballāmarking the menās return after 28 years. For this campaign, we built a lived in, emotionally true ad, that meets fans where they really are and captures the belief that's carried everyone to this summer.
By Leith
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30New Work
KitKat
KitKat is now the Official Chocolate Bar of Formula 1Ā®, bringing its iconic āHave a Breakā message to fans worldwide through a multi-year global partnership, that blends F1ās intensity with moments of enjoyment, driving brand relevance and growth across a global audience.
By ZEAL