New Work

All People All Places

Iconic blue plaques appeared at rough sleeping spots in London. Normally used to commemorate famous people, each “Homeless Plaque” tells the real and positive story of a once homeless person who has been supported out of the cycle of homelessness.

By Cogent

Disciplines

Advertising/Creative

2

New Work

Gousto

Recently, the question of ‘what’s for dinner?’ has been overshadowed by ‘what shall we watch?’ This new campaign gives dinner its rightful place back as the evening’s headline attraction. TV is supported by OOH & radio that promotes specific Gousto dishes like movie trailers.

By Mother London

Disciplines

Advertising/Creative

3

New Work

Optimum Nutrition

The world’s number one sports nutrition brand is challenging the unconscious bias of what fitness looks like by demonstrating that with the right training, nutrition and commitment, anything is possible.

By PrettyGreen

Disciplines

Influencer marketing Public relations (PR)

4

New Work

Solace Women's Aid

MBAstack and Solace Women's Aid have teamed up with Mercury Prize-nominated singer songwriter Self-Esteem to produce a new take on the 12 Days of Christmas song, highlighting the horrifying fact that it takes a women on average seven years to leave an abusive relationship.

By MSQ Partners

Disciplines

Advertising/Creative

5

New Work

Dr. Martens

The ‘Made in England’ film is designed to showcase the craftsmanship that goes into each and every pair of Dr. Martens shoe, and pull out the deep rooted emotion that comes with one of the world’s most iconic pieces of footwear.

By ACNE London

Disciplines

Advertising/Creative

6

New Work

Loto

If you were to win the lottery, would you tell anyone ? No ? Not even your friends ? Or your family ? Sure, Grandma always tries to please the family but something seems different, doesn't it ? Hence the question that is asked and that everybody wonders "Did you win the lottery?"

By BETC London

Disciplines

Advertising/Creative

7

New Work

Sofology

With the current economic climate meaning that consumers are spending more time at home, the campaign looks to accentuate the unbeatable feeling of a Sofology sofa - better quality, better design and better value.

By The Corner

Disciplines

Advertising/Creative Brand strategy Integrated marketing

8

New Work

Stella Artois

Stella Artois' most recent OOH promotes Stella Artois Unfiltered, which is now available on tap. The mural shows people enjoying the drink 'au naturel', a metaphor for the stripped back brewing process that allows the flavors of Saaz and Mandarina Bavaria hops to burst through.

By Mother London

Disciplines

Advertising/Creative

9

New Work

Current Account Switch Service

Our latest campaign for the Current Account Switch Service encourages people to switch their bank account in a humorous spot. The campaign looks at things people once loved, but have stuck with for too long due to nostalgia and their comfort zone - just like their bank account.

By House 337

Disciplines

Advertising/Creative Brand Activation Brand strategy Creative production Digital

10

New Work

New Balance

Challenging people to "runlock" their physical and mental potential by running 30km in 30 days through D/OOH, Online Video, Social and Display across the UK, France and Germany.

By MullenLowe Group UK

Disciplines

Advertising/Creative Brand Activation CRM/Customer engagement Digital Media Planning and Buying Integrated marketing Media planning & buying Social

11

New Work

Budweiser

The King of Beers enters the spirits category in India, with the launch of Budweiser Magnum Double Barrel, a premium whiskey targeting the Hustle Generation.

By Missouri Creative

Disciplines

Brand Activation Brand strategy Branding / design

12

New Work

Single Homeless Project

In the time it takes to fill a Christmas stocking, one Londoner is forced into homelessness. By juxtaposing traditional homely motifs with the desolate conditions of someone who would sleep rough, we wanted to confront people with the thought of spending Christmas on the street.

By Crispin Porter Bogusky

Disciplines

Advertising/Creative

13

New Work

McCain

McCain Foods – the world’s biggest potato farmer – is pioneering Regenerative Agriculture with their next generation “Farms of the Future”. So we’re proud to launch their first global campaign of McCain Regen Fries to educate young audiences on how we need to #saveoursoil.

By Gravity Road

Disciplines

Advertising/Creative Digital

14

New Work

KFC

To celebrate KFC Delivery and its sponsorship of ITV's FIFA World Cup coverage, KFC opened its first pub in London, UK. To alert fans, we partnered with the pub’s landlord Jimmy Bullard to create finger stoppin' content on TikTok, Instagram and Twitter. Image C/O Freuds

By Social Chain

Disciplines

Brand strategy Creative production Social

15

New Work

Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles and BBH are brightening up Blue Monday by launching a first-of-its-kind billboard that acts as a giant SAD Lamp. The installation is part of a campaign for the new all-electric Volkswagen ID. Buzz.

By BBH London

Disciplines

Advertising/Creative Integrated marketing

16

New Work

Amazon

Our Amazon Christmas campaign tells a story that proves what we all know. Joy isn’t bought, it’s made. It was brought to life by Academy Award winning director, Taika Waititi.

By Lucky Generals

Disciplines

Advertising/Creative

17

New Work

SKYN

Worldwide brand campaign to encourage consumers to enjoy the endless exploration of pleasure.

By Sid Lee

Disciplines

Advertising/Creative Integrated marketing

18

New Work

Lucozade

Introducing ‘Statue’, a campaign designed to shift the perception that Lucozade Sport is only for the ‘elite or high intensity exercisers’ and broaden the appeal for the product amongst a broader set of exercisers, at any level.

By adam&eveDDB

Disciplines

Advertising/Creative

19

New Work

Aviva

Introducing ‘Making it Click’ a campaign for Aviva, which brings to life just how puzzling and anxiety-inducing finances can sometimes feel, particularly in the current climate… ???? And how, thankfully, whether it’s a perplexing pension or a car insurance conundrum, Aviva can help

By adam&eveDDB

Disciplines

Advertising/Creative

20

New Work

Ban Conversion Therapy

Working with a collective of 21* LGBTQA+ charities, coordinated by Stonewall, we have released a powerful short film depicting the abuse of a young trans person undergoing so-called ‘conversion therapy’. The abuse seen in the 2.5-minute-long film is 100% legal in the UK.

By The&Partnership

Disciplines

Advertising/Creative Brand strategy Creative production

21

New Work

Moet Hennessy UK

Moet Hennessy challenged us to house four of their rosé maisons in one experiential pop up, for the first time in their history. Our stage; Selfridges in London. To solve a challenge this big, we decided to go small… By creating the world’s smallest cinema.

By BBD Perfect Storm

Disciplines

Advertising/Creative Brand strategy

22

New Work

Severn Trent

Severn Trent needed to encourage local people to reduce their shower time from ten to five minutes. To solve a challenge like this we turned to the most obvious answer - Birmingham reggae stars, Musical Youth and their song Pass the Dutchie - which is also 5 minutes long. Result!

By BBD Perfect Storm

Disciplines

Advertising/Creative Brand strategy

23

New Work

Lexus

Lexus and The&Partnership have launched a new action-packed campaign, ‘Stay Ahead’. The campaign firmly positions the all-new RX as the ultimate hero in an exciting new chapter for the brand.

By The&Partnership

Disciplines

Brand Activation Digital Social Video production

24

New Work

Served

Made with wonky fruit and packaged in recycled cans, Ellie Goulding’s Served is refreshing in more ways than one. With this campaign we used our test and learn approach to create new high performing assets from insight-led ideas to deliver Refreshment, Served.

By Journey Further

Disciplines

Digital

25

New Work

CALM - Campaign Against Living Miserably

3 million people in the UK say they feel lonely. That’s enough people to fill Wembley 33 times over. That’s why CALM teamed up with Declan Rice to show that whatever you’re struggling with, someone is always on your side. Seven Stones are proud to be a part of this campaign.

By Seven Stones

Disciplines

Advertising/Creative

26

New Work

TikTok

TikTok is more than just that dancing app for young people. This campaign is about showing TikTok is for everyone, and pretty much everything, from DIY ideas; to great recipes and parenting tips. Because whatever it is, someone, somewhere is doing it on TikTok.

By Mother London

Disciplines

Advertising/Creative

27

New Work

Audi

Audi UK takes inspiration from the classic Charles Dickens' tale 'A Christmas Carol' in a 3D out-of-home execution.

By BBH London

Disciplines

Advertising/Creative Brand strategy

28

New Work

Belvoir Farm

We’ve partnered Belvoir Farm to develop their new brand platform ‘Welcome to our Wild’. Step into 40 years of handpicking elderflowers, growing trees, sowing wildflowers, beekeeping, owl-box building and of course, drink making.

By Hell Yeah!

Disciplines

Advertising/Creative Brand strategy

29

New Work

Chivas

Creating memorable moments with global on-trade activation for the 2022 World Cup. Establishing Chivas firmly with the Hustle Generation and building football credentials around the brand's Regal FC platform.

By Missouri Creative

Disciplines

Brand Activation Brand strategy Branding / design

30

New Work

HeForShe

The UN’s gender equality movement, HeForShe, is a global rallying cry encouraging men and boys to play their part in tackling gender imbalance. We highlighted the real-world actions men and boys can take by creating the #IDo campaign, launching across UN Women's social channels.

By BBD Perfect Storm

Disciplines

Advertising/Creative Brand Activation

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