Top 30

New Work

Below are the Top 30 most viewed items of new work on Creativebrief.com during August 2024.

1

New Work

Anchor Tractor Poster

Anchor

By T&Pm

Disciplines
Integrated marketing
2

New Work

Petplan Insurance

Petplan needed to drive awareness and firmly establish itself as the UK’s number one pet insurance provider. The integrated campaign highlights the brand’s understanding the strength of bond between pets and their owners, and the role pet insurance plays for both of them.

By NOW

Disciplines
Advertising/Creative Brand strategy
3

New Work

Argos

The second spot in our new brand campaign for Argos.

By T&Pm

Disciplines
Integrated marketing
4

New Work

Drench

Drench

By T&Pm

Disciplines
Integrated marketing
5

New Work

Lexus

Swarm is the second project in the Lexus ‘Amazing In Motion’ Global brand campaign series.

By T&Pm

Disciplines
Integrated marketing
6

New Work

RNIB

Before You Ask’ is part of a wider ‘See The Person, Not the Sight Loss’ initiative, challenging outdated public attitudes and misconceptions of sight loss. At the heart of the campaign are a series of short films aiming to banish myths around sight loss.

By T&Pm

Disciplines
Advertising/Creative Brand strategy Branding / design Creative production Integrated marketing
7

New Work

Lexus

Launching Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles - to succeed, you must… Rise To It.

By T&Pm

Disciplines
Advertising/Creative Brand strategy Branded content Branding / design Creative production Digital Digital Media Planning and Buying Integrated marketing Media planning & buying Social Video production
8

New Work

Argos

Our Christmas offering for Argos.

By T&Pm

Disciplines
Integrated marketing
9

New Work

Lexus International

Shift showcases the extraordinary imagination, craftsmanship, design and engineering behind Lexus.

By T&Pm

Disciplines
Integrated marketing
10

New Work

Samsung Smart TV

Samsung global campaign to promote their latest Smart TV. ‘Charge’ demonstrates the new state-of-the-art Smart Recommendation technology.

By T&Pm

Disciplines
Integrated marketing
11

New Work

Lexus

Lexus Europe’s integrated campaign to promote the launch of the New Generation IS 300h model.

By T&Pm

Disciplines
Integrated marketing
12

New Work

The Prince's Trust

The Prince’s Trust believe that every young person has the potential to achieve something in their life.

By T&Pm

Disciplines
Integrated marketing
13

New Work

Pets at Home

An audience-first content strategy built for the pace of retail. Fuelled by customer data to react to real needs. Delivering hyper-relevant creative content to power growth for the brand.

By T&Pm

Disciplines
Advertising/Creative Integrated marketing
14

New Work

E45

Relaunching E45, one of the UK's most trusted and iconic brands for Karo Healthcare. The new brand platform ‘THIS IS ME45' has been launched with the aim of helping people feel comfortable in their skin, both physically and emotionally.

By T&Pm

Disciplines
Advertising/Creative Brand strategy Branding / design
15

New Work

Speedo

Anomaly has transformed the world’s leading swimwear brand Speedo’s to re-engage all swim audiences—performance to lifestyle, young and old. Bringing a new purpose to the brand, putting the swimmer at the heart and transforming its codes to communicate its deep knowledge.

By Anomaly

Disciplines
Branding / design
16

New Work

Fire Kills

We have encouraged 3x more people to test their smoke alarm, by creating a behavioural link between the clocks going back.

By VML

Disciplines
Advertising/Creative
17

New Work

Anchor Video

Anchor

By T&Pm

Disciplines
Integrated marketing
18

New Work

Greenpeace

Bringing attention to the Global Plastics Treaty negotiations taking place in November this year, the film shows global politicians running a metaphorical race, with the final UN plastics treaty negotiation as the finish line, to help secure a plastic-free future for the planet.

By We Are Social

Disciplines
Advertising/Creative Digital Social
19

New Work

Boots

Bags of Joy reignites the magic of the holiday season. It brings into focus the happiness of spending time with friends and family and the wonderful feeling of gifting joy to them, after a year where so many were unable to spend time together.

By VML

Disciplines
Advertising/Creative
20

New Work

Argos

Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.

By T&Pm

Disciplines
Advertising/Creative Integrated marketing
21

New Work

Cushelle

It’s ok to be selfish. For the first time in 14 years, Kenny the Koala is speaking out, and he has a lot to say. In our campaign for Cushelle, Kenny encourages everyone to indulge in 'me-time' with the luxuriously soft toilet paper. It's time to embrace a little selfishness.

By Publicis London

Disciplines
Advertising/Creative
22

New Work

Audi UK

Audi is shining new light on its Vorsprung durch Technik brand philosophy with ‘Audi Design Love Stories’, a content campaign to support the launch of the SQ6 e-tron, the newest member of its fully-electric SUV range. ‘Love At First Light’ is the first in a series of three.

By BBH London

Disciplines
Advertising/Creative Brand strategy Integrated marketing
23

New Work

Brands & Culture

Brands & Culture is a female-founded platform that helps brands connect with culture in an authentic and meaningful way. Hijinks created the logo, branding and developed a suite of brand assets to help with the brand launch and ongoing comms.

By Hijinks

Disciplines
Branding / design
24

New Work

Legalitees

Legalitees™ is the not-for-profit t-shirt brand that puts your legal rights on the front of your tee, in plain language and upside down so that you can read them. This empowers the wearer to have their rights there when they need them.

By Hijinks

Disciplines
Advertising/Creative Branding / design
25

New Work

George

Somehow a new school year’s already round the corner, so we’ve launched the mother of all rockets to say that whatever school throws at you, George at Asda has got your back.

By Impero

Disciplines
Advertising/Creative
26

New Work

M&Ms

For the very first time, Mars Wrigley is bringing M&M’S Minis to markets across Europe. So, for the launch, instead of thinking big, Mars Wrigley and agency partners T&Pm knew they had to think small, with their campaign ‘Mini in size, big on fun’.

By T&Pm

Disciplines
Advertising/Creative Brand Activation Brand strategy Branded content Creative production Digital Integrated marketing Social Video production
27

New Work

LYNX

We noticed Arsenal's new away kit looked very similar to the iconic LYNX Africa can. So we gave our fans what they wanted - a Lynx Africa away kit edition. What makes it special? Absolutely nothing. Same colours, can & fragrance as always. An accidental multi million quid collab.

By LOLA MullenLowe

Disciplines
Social
28

New Work

essence

Beauty brand essence is launching its first Roblox game in collaboration with DEPT® 'Color dare by essence’ – a dream-like world where kindness is an essential tool to save the world. essense is utilising Roblox to draw attention to important, social issues in a playful way.

By DEPT®

Disciplines
Customer experience Digital
29

New Work

FIGS

FIGS created a campaign where healthcare professionals are portrayed as builders of bodies that break records to coincide with the Olympics. The campaign is on TV in the US, digital, OOH in New York and Los Angeles.

By Mother London

Disciplines
Advertising/Creative
30

New Work

Amazon Business

From navigating stormy seas to navigating procurement challenges, the pirates demonstrate the versatility and ease of using Amazon Business’ solutions in their daily adventures to streamline operations.

By Joint

Disciplines
Advertising/Creative

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Top 30

New Work

Anchor Tractor Poster

Petplan Insurance

Argos

Drench

Lexus

RNIB

Lexus

Argos

Lexus International

Samsung Smart TV

Lexus

The Prince's Trust

Pets at Home

E45

Speedo

Fire Kills

Anchor Video

Greenpeace

Boots

Argos

Cushelle

Audi UK

Brands & Culture

Legalitees

George

M&Ms

LYNX

essence

FIGS

Amazon Business