Top 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during September 2022.
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New WorkJET
isobel has created a new campaign for JET, one of the UK’s leading fuel brands, that takes the drama out of driving. Featuring a variety of knowingly OTT films plus digital executions - the campaign features a mixture of everyday people caught up in their own 'Forecourt Dramas'.
By isobel
Disciplines
Advertising/Creative
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New WorkWaitrose
The John Lewis Partnership’s goal as a business is to be as inclusive as possible, reflecting the rich diversity of their customers and communities. In 2021 they joined forces with Create Not Hate in supporting underrepresented young people break into the creative industries.
By Quiet Storm
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New WorkCorona
Corona Cero debuted The Nature Exchange in the heart of London. Along with KGA & draftLine, we transformed Spitalfields into a plant-filled space, where people could take their usual can of drink and be led through a nature trail to exchange it for a Corona Cero - 100% Natural!
By MSL
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New WorkAnon CV
We created Anon CV to eradicate unconscious bias from the recruitment process by stripping out personal details from CVs, and making it an available, free and open source for recruiters and hiring employers, so they can focus on finding the right candidate based on skills.
By Digitas
Disciplines
Digital
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New WorkDice Dreams
Revenge has never looked so good with our awareness campaign for Dice Dreams. To drive cut-through and an insane amount of downloads Scarlett Moffatt hits those deserving where it hurts. Showing that this mobile game is THE pressure-valve for those dreaming of sweet revenge.
By Brave
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10
Disciplines
Advertising/Creative
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New WorkGumtree
Changing the perception of freebies by celebrating the thrifty and sustainable act of getting something for nothing, Gumtree bought its Freebies section to life via its Gumfree pop up. Full of items that didn’t cost a penny, customers left with a Freebie and a #GoodFindFeeling.
By Tin Man
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New WorkYves Saint Laurent Beauté
For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.
By BETC London
Disciplines
Advertising/Creative
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Disciplines
Public relations (PR)
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New WorkNissan ARIYA
We created a campaign for the all-electric Nissan ARIYA that launches the brand into the Metaverse for the very first time. Delivering a visual and interactive ‘electrified art’ experience, the artwork allows you to enter Nissan’s metaverse by scanning the available QR code.
By TBWA\London
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New WorkArsenal FC
Arsenal were launching their Away Kit whilst on tour in the USA, and tasked us to celebrate overseas supporters without alienating UK fans. We created a fictional faraway neighbourhood called Little Islington — a mix of North America and North London. The result: record sales.
By Weirdo
Disciplines
Advertising/Creative
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New WorkAnglian Water
Following the success of Anglian Water's first TV ad in 10 years, we continue the 'Never Still Never Stop’ campaign platform with a brand new spot ‘For Tomorrow’. The latest ad shows viewers the amazing and innovative things Anglian Water are doing today to protect tomorrow.
By The Corner
Disciplines
Advertising/Creative
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Disciplines
Creative production
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Disciplines
Integrated marketing
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