Top 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during May 2023.
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2New Work
Surfers Against Sewage
When life gives you shit, make a surfboard. As an act of defiance to the water companies polluting our shores, we made a surfboard out of ocean waste - including raw sewage. Created in collaboration with Surfers Against Sewage, 'The Floater' promotes their 'Dirty Money' petition.
By Mr.President
Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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7New Work
The Woodsman Whisky
The first major TV campaign for The Woodsman Whisky celebrates the woodcraft at the heart of the product. It is a drink that is 'well earned' - so there was no better mascot for the brand than the hardest-working wood chopper in the forest: the common beaver.
By Mr.President
Disciplines
Advertising/Creative
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Branding / design
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Advertising/Creative
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Media planning & buying
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Disciplines
Advertising/Creative
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14New Work
Argos
Argos wanted consideration around Mother's Day. We flipped the narrative to pay homage to the ‘Mums of the group' - The MOGS, declaring an official MOGer’s Day. Promoted across socials (including cult account Hunsnet) & linking to a gift guide; we exceeded predicted reach by 165%
By Red Lion PR
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Disciplines
Media planning & buying
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18New Work
BBC Children in Need
To celebrate King Charles III’s coronation and the creativity of 5,000+ children, we helped BBC Children in Need take the #RoyallyBigPortrait to the next level with the power of AR, enabling families and children to experience the portrait from anywhere in the world.
By DEPT®
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Disciplines
Advertising/Creative
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Advertising/Creative
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28New Work
Pot Noodle
To prove that Pot Noodle is the superior way to fill your stomach – i.e., nothing fills a hole like Pot Noodle – we showed a variety of holes filled with noodles. The creative work ran across OOH, print & social, featuring potholes, a snooker table and even a washing machine.
By adam&eveDDB
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29New Work
Bombay Sapphire
We continue our mission with Bombay Sapphire & Baz Luhrmann to inspire people to discover the beauty that exists all around. As part of the 'Saw This Made This' series, the art installation at the Design museum is set to be the world’s largest mass participation A.I. art event.
By AMV BBDO
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30New Work
CANAL+
Dyslexic people are at a disadvantage and are deprived of foreign material with subtitles and have to settle for dubbed content. CANAL+, BETC Paris and NGO Puissance Dys has come up with a solution: DYSTITLES, subtitles adapted for reading for dyslexic and non-dyslexic people.
By BETC London