Accord

London

Age UK Mobility: brilliantly joined-up search marketing

THE CHALLENGE

Age UK Mobility is a leading mobility equipment provider offering state-of-the-art stairlifts and walk-in shower facilities. Looking to drive sales by improving their search ranking positions, they tasked Accord with devising and delivering extensive PPC and SEO campaigns aimed at their mature audiences.

THE SOLUTION

To improve SEO performance, our team composed and posted several articles, of varying lengths, to the Age UK blog each month. Aimed at gaining more natural, high-quality backlinks, these blog posts and infographics consisted of current news, relevant mobility information and engaging lifestyle pieces, all of which were targeted at an over-50s audience.

Our PPC activity involved conducting a review of match type performance, introducing new phrase-matched terms and running high volume Yahoo content. We also recommended that the client introduce animated image ads into the Google Display Network, as these offer highly specific targeting options, including those interested in arthritis, pain management and respiratory condition pages. This increased user personalisation enabled us to generate a high volume of cost-effective leads.

67%
growth in top ranking keywords on Google
164%
rise in organic sessions to the blog
£20
reduction in Yahoo Gemini CPA
350%
year-on-year growth in PPC impressions
90%
rise in organic sessions to Age UK Mobility website
+10,569
more paid search clicks

“We are really pleased with the PPC and SEO activity that Accord has produced for us, which has grown our website traffic, improved organic search rankings and secured increasingly cost-effective leads. With the help of Accord’s expert search teams, we have been able to consistently deliver informative and engaging site content that reaches our target demographics, whilst also continuing to optimise our paid search strategy. Accord has been a pleasure to work with and we look forward to collaborating more in the future”

David Harrison, Sales and Marketing Director for Age UK Mobility

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Age UK Mobility: brilliantly joined-up search marketing

With Age UK Mobility looking to drive sales by improving search rankings, we were tasked with devising and delivering extensive PPC and SEO campaigns aimed at their mature target audience.

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