After achieving success in Australia, themed cruise consortium Cruiseco decided to launch their ground-breaking ‘festival on water’ concept into the UK. Introducing two new specialist charters, ‘Back to the 80’s’ and ‘Bravo - Cruise of Performing Arts’, they tasked us with delivering a multi-channel campaign that would drive brand awareness and maximise cabin sales.
To raise awareness of these niche-interest itineraries, we planned a combination of brand-building and activation channels. Early activity focused on eye-catching paid social, YouTube, radio and print campaigns. Then, as awareness grew, and departures moved closer, we increased PPC brand investment, booked additional press activity and increased email/social retargeting.
Across paid social, YouTube and print, we designed visually emotive ads that highlighted the sensational range of on-board activities, unique port destinations and incredible performer setlists. By targeting niche music enthusiasts and previously engaged users, rather than standard cruise audiences, we generated a high volume of cost-effective, qualified leads.
- paid brand search uplift for ‘Back to the 80’s’
- paid brand search uplift for 'Bravo - Cruise of Performing Arts'
- new site visits generated
- of YouTube viewers watched until completion
- of all on-site actions resulted in booking enquiries
- of cabins sold
Cruiseco: making waves in the UK cruise market
After achieving success in Australia, themed cruise consortium Cruiseco decided to launch their ground-breaking “festival on water” concept into the UK.