Accord

London

Cruiseco: making waves in the UK cruise market

THE CHALLENGE

After achieving success in Australia, themed cruise consortium Cruiseco decided to launch their ground-breaking ‘festival on water’ concept into the UK. Introducing two new specialist charters, ‘Back to the 80’s’ and ‘Bravo - Cruise of Performing Arts’, they tasked us with delivering a multi-channel campaign that would drive brand awareness and maximise cabin sales.

THE SOLUTION

To raise awareness of these niche-interest itineraries, we planned a combination of brand-building and activation channels. Early activity focused on eye-catching paid social, YouTube, radio and print campaigns. Then, as awareness grew, and departures moved closer, we increased PPC brand investment, booked additional press activity and increased email/social retargeting.

Across paid social, YouTube and print, we designed visually emotive ads that highlighted the sensational range of on-board activities, unique port destinations and incredible performer setlists. By targeting niche music enthusiasts and previously engaged users, rather than standard cruise audiences, we generated a high volume of cost-effective, qualified leads.

450%
paid brand search uplift for ‘Back to the 80’s’
275%
paid brand search uplift for 'Bravo - Cruise of Performing Arts'
200,000+
new site visits generated
40%
of YouTube viewers watched until completion
30%
of all on-site actions resulted in booking enquiries
96%
of cabins sold

Awards


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Cruiseco: making waves in the UK cruise market

After achieving success in Australia, themed cruise consortium Cruiseco decided to launch their ground-breaking “festival on water” concept into the UK.

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+44 (0)20 7395 9640 hello@accordmarketing.com