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AGIT8

London https://www.agit8.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • Creative production

About

We create ideas people don’t see coming.
Most marketing gets ignored because the brain filters it out.
Same cues. Same stories. Same predictable outcomes.
But when something breaks expectation, people pay attention.
In cognitive science, that’s called prediction error.
We call it escaping the Predictability Tax.
Because if people can predict your next move, they’ve already stopped listening.
Safe gets seen. Surprise gets remembered.

Connect

People

Clients

Case Studies

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Case Study

Holy Moly Dips: Disrupting the own label sea of sameness

By AGIT8

While competitors relied on rational, ingredient-led messaging, Holy Moly saw an opportunity to play a different game: moving the conversation from functional benefits to emotional connection.

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Case Study

ASICS x AGIT8: An ongoing six-year partnership built off a unique brand idea, consistency and sustainable growth

By AGIT8

This case study reflects our six-year partnership and ASICS’ strategic and creative transformation, rather than a single campaign. It also highlights the impact of consistently executing a long-term brand platform – and the results that consistency can deliver.

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Case Study

Paris, Bouge Ton Esprit

By AGIT8

During the Paris Olympics, AGIT8 helped ASICS and the City of Paris launch ‘Paris, bouge ton esprit’—an 18-month programme celebrating movement for joy, not medals. Uplifting the city's mental health and bringing ‘Sound mind, sound body’ to life.

  • Archived Case Studies