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AGIT8

London https://www.agit8.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • Creative production

About

We create ideas people don’t see coming.
Most marketing gets ignored because the brain filters it out.
Same cues. Same stories. Same predictable outcomes.
But when something breaks expectation, people pay attention.
In cognitive science, that’s called prediction error.
We call it escaping the Predictability Tax.
Because if people can predict your next move, they’ve already stopped listening.
Safe gets seen. Surprise gets remembered.

Connect

People

Clients

BITE Articles

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Thought Leadership

Is the men’s World Cup losing its marketing muscle?

In the second part of our World Cup series marketing leaders have their say on if the World Cup is losing its marketing muscle in the age of experience.

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Trend

Asics brings good vibrations to the new year fitness frenzy

The ‘Move your Body, Move Your Mind’ campaign continues the brand’s journey of highlighting the power of movement for physical and mental wellbeing.