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Defiant

London https://hellodefiant.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

After decades of working with the world’s top agencies and brands, we built a better way. Defiant is a challenger brand agency that custom-builds senior teams around projects or as an extension of your in-house team. We blend world-class strategy, creativity, and entertainment specialists to create new shapes of work that win the war for attention.

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Case Studies

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Case Study

Beavertown Brewery: The most effective creative platform in the brand's history.

By Defiant

We helped Beavertown develop a new global positioning & creative platform. Launched in 2025 it became the most successful work in the brand history driving record levels of brand power growth & commercial success.

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Case Study

Clipper Teas: Launching an eco anthem that helped sell tea & save trees

By Defiant

We helped Clipper develop a new global positioning & entertainment IP. Launched in 2025 it became the most brand's most effective social first campaign in history.

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Case Study

Bella Italia: How we helped save a nation's favourite

By Defiant

We helped Bella Italia define a new strategic positioning and creative platform called 'Feel Bella'. This platform went beyond mere advertising, however, and went onto to redefine there entire customer experience.

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Case Study

We helped Work Life grow by 200% in 12 months

By Defiant

We helped Work Life become the fastest growing brand in the UK co-working space category.

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Case Study

Creating a new no/lo brand with world famous DJ Nic Fanciulli

By Defiant

We helped one of the world's most famous DJ's Nic Fanciulli launch a. new no/lo drinks brand. We helped with commercial strategy, product positioning, naming, product development and branding.

  • Archived Case Studies