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Defiant

London https://hellodefiant.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

After decades of working with the world’s top agencies and brands, we built a better way. Defiant is a challenger brand agency that custom-builds senior teams around projects or as an extension of your in-house team. We blend world-class strategy, creativity, and entertainment specialists to create new shapes of work that win the war for attention.



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BITE Articles

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Thought Leadership

How important is reactive social for brands?

Can brands keep up with the changing tides of social media?

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Thought Leadership

What are the key ingredients to being a successful challenger brand?

Brands are searching for new ways to stand out at a time when budgets are shrinking.

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Trend

Why I am bored of entertainment

In a media-first world, entertainment should be table stakes, writes Will Poskett.

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Trend

Co-working brand Work.Life responds to summer childcare juggle

The office space provider has teamed up with Defiant and Happy Human Project to support working parents this summer with a free on-site kids club.

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Fuel Your Imagination

Clipper Teas eco-anthem raises money for environmental causes

The musical campaign aims to encourage audiences to reconnect with nature.

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Fuel Your Imagination

Work.Life promotes office connections for Valentine’s Day

The co-working space uses humour to subvert the typically romantic holiday.

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Trend

Step up or step aside

While advertising has promoted brand purpose for years we too often remain quiet when it really counts, writes Defiant’s Will Poskett.

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Fuel Your Imagination

Work.Life takes on corporate culture with tongue in cheek campaign

Back to back meetings, corporate jargon and shabby offices are all in the firing line in an energetic out of home campaign from the flexible workspace brand

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Fuel Your Imagination

Bella Italia’s ‘Feel Bella’ serves up joy

The campaign cuts through a saturated market by focusing on the simple pleasures food can bring