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Defiant

London https://hellodefiant.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

After decades of working with the world’s top agencies and brands, we built a better way. Defiant is a challenger brand agency that custom-builds senior teams around projects or as an extension of your in-house team. We blend world-class strategy, creativity, and entertainment specialists to create new shapes of work that win the war for attention.

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Insights

Winning the war on attention

We live in a world starving for attention. Legacy brands are fading, creators are rising, and the battle for fame has never been fiercer. Winning the War on Attention is the result of months of conversations with senior leaders at Liquid Death, LEGO, E.L.F. Beauty, Curry, and Mid Day Squares — the brands rewriting the rules of marketing. It reveals how the smartest challengers act less like advertisers and more like. Download the report here: https://hellodefiant.com/report

Events