'It's Hunting Season 2018'
ELVIS was proud to launch our major new integrated campaign, ‘Hunt the White Creme Egg’ this January. The new campaign is the third annual iteration of the highly successful 'It's Hunting Season' campaign for Cadbury Creme Egg.
The campaign, including TV, print, OOH, digital, social, instore, PR and media partnership activity, marked the return of the coveted white Creme Eggs. It was designed to build on the success of last year’s award-winning activation which caused a frenzy amongst consumers.
In a unique series of partnerships, Cadbury Creme Egg has worked with other advertisers to create the ultimate ‘Easter eggs’, hiding Creme Eggs in selected outdoor and press advertising, as well as on their websites and social feeds.
The campaign drives people to the campaign hub HuntTheWhiteCremeEgg.com, where they can find out how to hunt the Creme Eggs and get clues to where they might be hiding. Consumers who find one of the hidden Creme Eggs are invited to take a photo of it and upload it to the site to unwrap it. If it’s white they win it, plus the chance to win £10,000. If it’s a milk chocolate Creme Egg, they receive a voucher for a free Creme Egg.
Following the success of last year’s Creme Egg Hunting Season activity, we’re excited to announce the return of the famous white Creme Eggs, with an ‘Easter egg’ hunt that’s the perfect fit for Creme Egg’s cheeky personality. We want to get the whole nation hunting for the gooey goodies that we’ve hidden in other brands’ ads.Aislinn Campbell, Brand Manager, Mondelēz
It's the ultimate Easter Egg hunt! We're excited to have created a campaign that not only gamifies our industry but gets the nation to stop skipping and start searching for our ads again.Rob Griffiths, Associate Creative Director, ELVIS