Traditionally, emotional brand building and rational sales driving has always been viewed separately. Here at FOTW, we believe our sweet spot lies right in the middle – targeting both brand and business goals at the same time. Through building a strong partnership with Sky and Sky Bet, we’ve since strengthened our offering from TV production through to the BIG creative idea that works across any channel, any platform, anywhere. We exist to make people think about brands emotionally, while still motivating them to take action. This is made possible due to the talented and diverse bunch of people that sit at the very heart of our agency, who are equally all masters of their craft.