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The Gate London

London https://london.thegateworldwide.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • CRM/Customer engagement
  • Integrated marketing

About

The home of Elastic Ideas â„¢

Elastic Ideasâ„¢ build Defragmented and Unboring brands making sure they feel native everywhere without losing their soul. Because fragmented brands waste impact. And boring brands have none.



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BITE Articles

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Hot Pick

Plan International UK’s ‘Fine Print’ campaign is a confronting call for equality

The campaign, created by The Gate, powerfully spotlights the terms and conditions of being a girl.

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Thought Leadership

How can marketing leaders address transformation fatigue?

In an industry obsessed with the new and the next we asked industry leaders to have their say on the change burnout.

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Voices

Time for some new age thinking

At the IPA Talent and Diversity Conference, the IPA revealed new research to urge the industry to overcome generational stereotypes.

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Thought Leadership

Has International Women’s Day jumped the marketing shark?

It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.

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Trend

Alison Hammond adds sparkle to Christmas as the Very Godmother

The campaign taps into hun culture as Hammond helps shoppers solve Christmas conundrums.

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Trend

Very kickstarts Christmas shopping bonanza with Flamingos and Charli XCX

The flamingos are back to remind consumers to get their Christmas toys early

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Fuel Your Imagination

Smarty takes less malarkey campaign out of home

The Gate helps Smarty bring less malarky to the streets with outdoor and special builds in key locations

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Trend

The Very flamingos kick off ‘Operation Back To School’

The campaign from The Gate sees the three flamingos on a mission to get parents and children school-ready

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Thought Leadership

Confidence is good business

At the UK Creative Festival, Creativebrief, The Gate and The AA discuss the importance of confidence, humour and culture