The home of Elastic Ideas ™
Elastic Ideas™ build Defragmented and Unboring brands making sure they feel native everywhere without losing their soul. Because fragmented brands waste impact. And boring brands have none.
Very ditched the drab, embraced the fab, and transformed from an overlooked online retailer into a standout brand with commercial swagger. By owning its “more-ness”, Very proved that retail marketing doesn’t have to be safe to be successful.
To thrive in a shifting market, The AA transformed its role from crisis-only saviour to trusted partner for every driving moment. By uniting services, refreshing tone, and championing customer confidence, The AA drove cultural reappraisal, commercial success, and relevance.
Young people were struggling to cope. Insecurities rampant, self-esteem low. But they weren’t turning to Childline. There was a perception from young people that Childline did not see things from their point of view.
Behaving like a challenger to grow the category and protect No.1 status.
Replens™ won Transport for London’s (TfL) Diversity in Advertising Competition with this campaign which celebrates sexual intimacy amongst a diverse range of older people, breaking down misconceptions surrounding sex and intimacy in later life.
This campaign brings together two universal truths - that we all have anxieties about money and that we all have certain animal characteristics - to stand-out from the sea of sameness and drive acquisition.
How we marshalled all available resources to combat being out spent 24 to 1.
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