The Goat Agency was founded in 2015 to help brands leverage the influence of online creators. As one of the OG influencer marketing agencies, we pioneered many of the practices that are still used today.
Social media changed everything. Instead of brands placing themselves at the center of advertising, it became about real people and real stories.
We call it the Human Media Revolution.
Online creators emerged as one of the most powerful forces within the Human Media Revolution. Recognising this early on, Goat pioneered harnessing creator content in combination with paid media to help brands build influence with niche audiences at scale.
Brands must be careful how they engage with virality and trends.
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