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The Goat Agency

London SE1 9HL https://goatagency.com/

Disciplines

  • Influencer marketing
  • Social

About

The Goat Agency was founded in 2015 to help brands leverage the influence of online creators. As one of the OG influencer marketing agencies, we pioneered many of the practices that are still used today.

Social media changed everything. Instead of brands placing themselves at the center of advertising, it became about real people and real stories.

We call it the Human Media Revolution.

Online creators emerged as one of the most powerful forces within the Human Media Revolution. Recognising this early on, Goat pioneered harnessing creator content in combination with paid media to help brands build influence with niche audiences at scale.

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Insights

FMCG Influencer Marketing Report

Pick me. Choose me. Love me. With examples from Poppi, Tide, Quaker Oats, CeraVe (and more!), our new Goat Intelligence report uncovers how FMCG brands can build stories, connection, and prestige through creators and influencers. We also share our own Goat Framework for supercharging your brand’s creator-led content strategy, as well as exclusive data from our proprietary IBEX technology. Download the full report here: https://goatagency.com/report/fmcg-influencer-marketing-report/

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