Disciplines
About
The Goat Agency was founded in 2015 to help brands leverage the influence of online creators. As one of the OG influencer marketing agencies, we pioneered many of the practices that are still used today.
Social media changed everything. Instead of brands placing themselves at the center of advertising, it became about real people and real stories.
We call it the Human Media Revolution.
Online creators emerged as one of the most powerful forces within the Human Media Revolution. Recognising this early on, Goat pioneered harnessing creator content in combination with paid media to help brands build influence with niche audiences at scale.
People
Clients
Insights
- Ownership
- Group owned
- Established
- 2015
- Number of Staff
- 701-800
- Turnover
- Not Disclosed
Showreel
Ethos
The Goat Agency was founded in 2015 to help brands leverage the influence of online creators. As one of the OG influencer marketing agencies, we pioneered many of the practices that are still used today.
Social media changed everything. Instead of brands placing themselves at the center of advertising, it became about real people and real stories.
We call it the Human Media Revolution.
Online creators emerged as one of the most powerful forces within the Human Media Revolution. Recognising this early on, Goat pioneered harnessing creator content in combination with paid media to help brands build influence with niche audiences at scale.
Culture
Born from Data. Raised on Social. Powered by Creators. Our Goats are unrivalled influencer experts, our culture is unmatched, and our success is built on true human connection.
High Performance. High Support.
At Goat, we inspire and enable our people to bring their A-game every day. Like an elite sports team, we push each other to be our best, win and learn together, and celebrate every success along the way. Greatness comes from diverse experiences, so we actively seek voices from all backgrounds, including those with less traditional paths into our industry.
Ambition
We no longer see ourselves as “just” an influencer marketing agency. Influencer shouldn’t be constrained to one line on a media plan, so our mission is to help brands Influence Everywhere, to continue driving the human media revolution forward, and to empower content creators in all their forms.
Diversity
Based on terminology used in the All In Census
Gender
Male
Female
Executive Management
- 62%
- Male
- 38%
- Female
Heads of Departments
- 50%
- Male
- 50%
- Female
All Employees
- 0%
- Male
- 0%
- Female
Ethnicity
White
Black, Asian, and ethnically diverse
Executive Management
- 87%
- White
- 13%
- Black, Asian, and ethnically diverse
Heads of Departments
- 80%
- White
- 20%
- Black, Asian, and ethnically diverse
All Employees
- 0%
- White
- 0%
- Black, Asian, and ethnically diverse
Locations
Awards
Brand Awareness Campaign (Silver)
The Shorty Awards
Best Use of TikTok
Digiday Content Marketing Awards