Sustainability distilled and served

The Greensand Ridge Distillery is a sustainable distillery located in the stables of a Victorian coach house. Inspired and named after its location, the Greensand Ridge is a line of hills which surrounds the Weald of Kent and Sussex.

Founded with careful consideration to sustainability, the distillery uses 100% renewable energy and surplus crops from local farmers, within the Ridge, as ingredients helping to mitigate the global food waste issue. This has resulted in a sustainable business that has a truly positive impact on the environment and the local community.

Together, with the founder, Will Edge, we worked tirelessly on the brand and packaging to create a unique bottle label that would balance the traditions of distilling with the contemporary mindset of the distillery.

The Victorian coach house in which the distillery lies provided us with a unique view through a gateway arch out onto the Greensand Ridge. This view inspired the shape of the label and a modern geometric interpretation of the ridge itself. These design motifs have become consistent throughout the entire range, with highlights including London Dry Gin, Barrel Aged Gin, Wealden Rum and Plum Brandy to name a few.

We chose to work with Hatched because of their commitment to put everything into the project until we had the brand that we needed and they didn't disappoint; the whole team worked tirelessly to get us where we needed to be. Hatched achieved more than we thought they could - they took a brief, seemingly full of contradictions, and brought all the different threads together into a coherent whole. We couldn't be more delighted with the outcome.

Will Edge, Founder, Greensand Ridge

For the full case study please visit our website: Greensand Ridge - Brand Identity


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