Havas Entertainment creates meaningful moments in culture for entertainment brands battling for attention, as well as those who see entertainment as an effective vehicle to engage with their audiences.
We travel at the speed of culture. We connect to communities and tribes, translating their language of ‘drops and moments’ into meaningful brand experiences. Combining relentless passion with in-depth category expertise to turn consumers into fans and fans into consumers through a data-fuelled, connected blend of media, creativity and PR.
A shift from old fashioned ‘reach and frequency’ planning to more impactful ‘buzz and attention’.
We've launched our 'Talk to Me' film campaign - in partnership with Altitude and Gamefam. We've programmatically inserted in-game billboards promoting the film and are using rewarded video ads to push the film's trailer. A traditional ad campaign is also rolling out.
To launch UKTV's Sister Boniface new season, we displayed a large banner on St Paul's church in Brighton, extending beyond the allocated space for maximum impact. It resulted in the channel's biggest overnight launch ever, with 1M+ views in the first few days and counting!