CREATING THE FUTURE OF STREET MOTION


THE CHALLENGE

Scooters. Kids toys? Or the future of street motion? Until recently, we’d have said toys every time. But when the creators of a new concept came through our doors, we started to see things differently. The problem was, would the rest of the world share our point of view?

As it turned out, convincing people that scooting isn’t just for shameless geeks and kids was the least of our worries. Two months before launch, the market leader released a sub-brand, the doppelganger of the identity we’d spent six months crafting. We went back to the drawing board to find a solution, fast.



THE SOLUTION

What we arrived at was this, A-TO. A fresh new brand rooted in the culture of the street. Taking cues from the original skateboarding scene, we flipped them into our own world. Because A-TO is about looking forward, solving the problems that bring gridlocked cities to a halt.

In record time, the new brand took shape and now we’re mapping out a communications plan to launch it in-trade, in-store and online.


THE RESULTS

Designing a brand in just two months, isn’t our recommended way of working. But we’re truly proud of the creative solution. Not only was the client able to prime its wings for the intended launch date, but there was also no need to cancel Christmas at Kastner. As 2019 picks up a pace, we're now busy planning the first campaign for the brand.



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A-TO | Brand Creation

Scooters. Kids toys? Or the future of street motion? Until recently, we’d have said toys every time. But when the creators of a new concept came through our doors, we started to see things differently.

Disciplines

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Kastner London

020 7689 6989 london@kastner.agency