CARVING THE WAY TO 25% GROWTH


THE CHALLENGE

Brixton Motorcycles approached us with a unique proposition and big plans for the future. What they had was affordable edge and quality engineering.

But riders don’t just want affordable, they want a serious machine. So, to steal some share in a market dominated by established global manufacturers, a distinctive brand identity was needed.



THE SOLUTION

Knowing the importance of forging belief in new brands, we built on Brixton’s uncompromising design to create something every bit as desirable as the best. 

We gave the brand purpose too. Brixton’s made of more than its throwback style. It’s a rebel with a cause, opening up the road to a new breed of rider. And working together with the global marketing team, we devised a comprehensive system to share that message with the world.



THE RESULTS

In a little over two years, we’ve helped Brixton spread its wings, taking the business from start-up to global player. 

The brand has rapidly expanded into 40 international markets and with more big launches lined up this year, we're now beginning work on Brixton's next phase of development - a storytelling strategy, which will take the brand to the heart of motorcycle culture.



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Kastner London

020 7689 6989 london@kastner.agency