MullenLowe Group UK

London www.mullenlowelondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • CRM/Customer engagement
  • Digital
  • Digital Media Planning and Buying
  • Integrated marketing
  • Media planning & buying
  • Public relations (PR)

About

We work with some of the world’s most innovative marketers; clients who think like challengers. And so do we.

We are courageous and go beyond convention. Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels, or changing behaviours through innovation.

This way of thinking gets us to our most creative and effective work.

Our hyperbundled approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, digital transformation, PR and social media, activation and experiential, shopper and dealership marketing, media planning and buying, mobile marketing, design, direct response, and performance analytics. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel.

Although this page is focused on MullenLowe Group UK, we are a network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.



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People


Clients

New Work

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New Work

NHS

By MullenLowe Group UK

On September 24th we helped the NHS launch the much anticipated NHS Covid-19 app. Our advert was first shown on primetime TV with the strapline “Protect your loved ones. Get the app”. It was was promoted across multiple channels as part of the ‘Big App Download' weekend

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New Work

Persil

By MullenLowe Group UK

We launched ‘Real Change’, a campaign to communicate the new Persil brand purpose and the action it is taking on the environment. Persil packs are now made with 50% recycled plastic and are 100% recyclable. It highlights the need for us all to go beyond just ‘screen activism’.

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New Work

Bupa

By MullenLowe Group UK

Second round of Bupa's Is It Normal campaign, focusing on the pressures and difficulties people are facing during the Covid19 pandemic. This time the film focuses on returning to normal, encouraging people to contact Bupa to alleviate mental health worries.

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New Work

NHS

By MullenLowe Group UK

Let’s Get Back aims to normalise coronavirus testing through the NHS Test and Trace service as, without a vaccine or treatment, testing plays a vital role to control the spread of the virus. Campaign launches with a fresh emotive and inspiring TV advert with song “Let’s Get Back"

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New Work

Sennheiser

By MullenLowe Group UK

Sound quality is made up of three crucial elements - richness, clarity, soundstage. Sennheiser briefed MullenLowe Open to create an immersive audio experience that brought these elements to life for Sennheiser’s prospective customers.

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New Work

Lifebuoy

By MullenLowe Group UK

Through the Bish Bash Bosh campaign, live now, Lifebuoy wants to raise awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UK and Ireland.

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New Work

UK Government

By MullenLowe Group UK

Having won the account in May 2020, MullenLowe in London created a campaign which clearly sets out the actions businesses and individuals need to take to prepare for the end of the transition period, and ensure they are ready to seize the opportunities that it will bring.

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New Work

Cow & Gate

By MullenLowe Group UK

MullenLowe Open supported BETC London in this new Cow & Gate campaign. The ‘Love Don’t Judge’ campaign was created to encourage parents to follow their instincts and do what feels right to them, all while dispelling judgement around many common parental themes.

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New Work

Lynx

By MullenLowe Group UK

The campaign goes through the three main stages of quarantine: the initial unknown phase, the awkward phase and finally the challenge of re-emergence into normal life. The ‘Smell Ready’ campaign has been designed to showcase the range of fragrances available from Lynx.

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New Work

HM Government

By MullenLowe Group UK

The new advert marks a change in the tone of the recent coronavirus advertising, with a positive and uplifting TVC featuring the reopening of real cafes, restaurants, bookshops, hair salons and other places people have been unable to access since the outbreak began.

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New Work

British Heart Foundation

By MullenLowe Group UK

The campaign aims to drive donations to keep the helpline running while also communicating the support that the British Heart Foundation is offering to people concerned about the impact of Covid-19 on heart and circulatory health.

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New Work

Wilkinson Sword

By MullenLowe Group UK

The social campaign uses a set of 25 illustrations with accompanying copy, to encourage men to experiment with new styles for facial, torso and intimate area hair during the lockdown, all within the privacy of their own homes. The campaign will run on Facebook and Instagram.

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New Work

Domestos

By MullenLowe Group UK

Domestos, at its core a bleach brand, needed to react quickly to help people understand the new guidance. Secondly, the brand had a responsibility to deliver the information in the correct and appropriate manner, communicating that all bleach can help in killing the virus.

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New Work

Bepanthen

By MullenLowe Group UK

Across 27 markets, Bepanthen are donating product to help protect frontline healthcare worker’s skin, irritated and damaged by the need to continually wear PPE. Bayer hopes the donated Bepanthen will restore skin under extreme stress and bring relief.

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New Work

Department of Health and Social Care

By MullenLowe Group UK

In 2018-19, 1.9million people in England requested social care. The Adult Social Care sector is critical in delivering care to people in need, and with the pressures of the current climate, that need is greater than ever. A strong call-to-arms was needed.

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New Work

Persil

By MullenLowe Group UK

Our campaign begins with social posts highlighting the need for us all to stay indoors, to act responsibly for the benefit of everyone. In the face of uncertainty, dirt can lift our spirits and make us feel part of a community. We realise the world indoors can be just as good.

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New Work

sloggi

By MullenLowe Group UK

The film is a surreal and poppy dramatisation of the feeling of wearing the Oxygene. From turning into an anime character in cotton candy clouds to a real-life renaissance painting. The campaign launches globally this month across TV, digital, VOD, in-store and OOH.

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New Work

sloggi

By MullenLowe Group UK

Launched in March 2020. Culminating with the joyful and liberating feeling of wearing the Zero Feel product range, the campaign displays how women no longer need to feel limited by what underwear they wear.

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New Work

wagamama

By MullenLowe Group UK

The ad illustrates wagamama's philosophy by showing the restorative sensation of eating wagamama food. It brings together a range of modern, diverse references and characters, with each frame existing as a unique illustration inspired by anime art. Media handled by the7stars.

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New Work

British Heart Foundation

By MullenLowe Group UK

The campaign aims to drive donations while communicating the scope of the British Heart Foundation’s research. Swear Jar will also be supported by a multilayered social ad campaign.

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New Work

The Co-operative Bank

By MullenLowe Group UK

The Co-operative Bank does not offer banking services to any energy companies and businesses involved in fossil fuel production. The print ad highlights the support and alignment of Co-Op Bank's commitment to protecting the environment with The Guardian's decision.

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New Work

Wilkinson Sword

By MullenLowe Group UK

The campaign for Wilkinson Sword focuses on the heritage of the brand and how it has helped men sharpen their style for nearly 250 years. The film journeys through time to significant moments in the lives of three different men, as they prepare for – and experience – key events.

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New Work

Bupa UK

By MullenLowe Group UK

A new brand campaign which focuses on mental health and challenges what’s considered to be ‘normal’. The brand aims to normalise seeking support for mental health by offering reassurance that with over 7 billion versions of normal on this planet, there is no one type of ‘normal’.

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New Work

Subaru

By MullenLowe Group UK

Subaru’s Eyesight technology with automatic pre-collision braking saves a sheep's life. In the TV ad, we see the exciting life of a sheep flash before its eyes but thanks to Subaru’s safety features the car stops just in time. Media handled by Goodstuff.

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New Work

National Art Pass

By MullenLowe Group UK

The Pass is the new campaign from the National Art Pass highlighting the myriad benefits available with the National Art Pass. In the social creative we use ‘The Pass’ as the brackets, showing that there’s more to the National Art Pass than just Art in a thumb-stopping post.

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New Work

Royal Mail

By MullenLowe Group UK

We brought Royal Mail a vision we felt they needed to thrive: “Delivery that puts you in control”: a distinctive offer in a world where services are too often parcel not people focused. We started by redesigning their homepage, making it cleaner, smarter, and mobile-friendly.

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New Work

Art Fund

By MullenLowe Group UK

Our challenge was to get students to purchase, engage with and renew a Student Art Pass by overhauling the digital Student Art Pass journey. The new site makes it easy for student members to quickly see how to get the most out of their pass.

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New Work

Uber

By MullenLowe Group UK

The campaign is built on a simple insight: that Londoners’ desire for value, especially when it comes to transport, overrides the British aversion to sharing with strangers. When you split the ride with Uber Pool, you share the cost.

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New Work

Persil

By MullenLowe Group UK

This campaign celebrates the new reviving properties of Persil 3in1 capsules that remove bobbles from your clothes. The nostalgic vibe, using a throwback tune and 80s inspired outfits, encourages the viewer to bring their clothes back to life!

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New Work

National Art Pass

By MullenLowe Group UK

The campaign is a return to clean, typographic print that puts the card at the front and centre of the work, highlighting the myriad benefits available with the National Art Pass. Using ‘The Pass’ as the brackets, we show that there’s more to the National Art Pass than just Art.

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New Work

NHS

By MullenLowe Group UK

With an NHS study last year finding only 1 in 10 nurses were men, this campaign seeks to overcome the gender imbalance. To challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS.

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New Work

Primark

By MullenLowe Group UK

MullenLowe Mediahub - Seville's 2nd store opened: 7,000 sqft spread over 2 floors with a beauty studio & cafe in one of the largest stores in the country. The fully wrapped bus raised brand awareness travelling through Seville's key areas supported by social media, radio and OOH.

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New Work

Sennheiser

By MullenLowe Group UK

The films feature a basketball player, fashion model and DJ highlighting that when it comes to sound, image means nothing. A campaign poking fun at the astounding lack of audio credibility when it comes to typical celebrity endorsers promoting headphone brands.

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New Work

NHS

By MullenLowe Group UK

The campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. It launches in time for Year 13s going back to school and starting their preparations for choosing their degrees.

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New Work

sloggi

By MullenLowe Group UK

The campaign features Colette, ‘The Dancing Granny’ rapping along to a version of 1992 Sir Mix-A-Lot classic ‘Baby Got Back’ with updated lyrics. In the new version, Granny Got Pants, Colette raps about why being comfortable is the new cool.

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New Work

British Heart Foundation

By MullenLowe Group UK

The campaign highlights the research done by the British Heart Foundation through a boy’s show and tell presentation to his year 6 class. He explains the importance of donating money to the BHF in helping researchers find cures to stroke, heart disease and vascular dementia.

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New Work

Bahlsen

By MullenLowe Group UK

This film features a series of people slowly becoming posher while eating Choco Leibniz, highlighting the perceived poshness of Bahlsen biscuits. In this ad people gradually change their accents and raise their pinky fingers which become comically oversized.

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New Work

sloggi

By MullenLowe Group UK

Using a meta-fashion concept to display sloggi's new range from ‘behind the scenes’, the team depicted the creative process behind a fashion editorial. The campaign pulled apart the components and principles of traditional fashion photoshoots by capturing models between shots.

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New Work

Amazon Prime Video

By MullenLowe Group UK

We compare Amazon Prime’s fast delivery of relatively ordinary items with Amazon Prime Video’s immediate delivery of extraordinary film and TV content - The everyday in hours and the wonderful in seconds.

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New Work

World of Tanks

By MullenLowe Group UK

A new campaign for World of Tanks, encouraging ‘veteran’ gamers to ‘stop getting owned by kids’. It's based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity.

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New Work

Magnum

By MullenLowe Group UK

To engage younger consumers, we created a game for Magnum in partnership with MediaMonks, where the aim is to try and eat as many Magnum ice creams falling on the screen within 8-10 seconds. You can share your final score on Snapchat with a link for your friends to play.

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New Work

The Co-operative Bank

By MullenLowe Group UK

Across the UK people are coming together to re-imagine the way we live; people who step up, speak out, volunteer, work hard and believe in treating everyone right. They are the people who bring us together and make us stronger, they are people with purpose.

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New Work

British Heart Foundation

By MullenLowe Group UK

Boy shows an enthusiastic young boy joining the dots between hearts, blood flow, and health issues faced by his loved ones. The campaign aims to communicate the scope of the BHF’s research – that it extends beyond heart diseases to include other heart and circulatory diseases.

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New Work

NHS

By MullenLowe Group UK

‘We Are The NHS” is an idea deliberately written to appeal to every corner of the organisation. The second instalment of the campaign focusses on the vital work of IT and support staff within the NHS.

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New Work

Truth Project

By MullenLowe Group UK

The Truth Project is part of the Independent Inquiry into Child Sexual Abuse. Focussing on creating a safe space for victims and survivors of abuse to come forward and talk.

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New Work

Gordon's Gin

By MullenLowe Group UK

Yay Delay is a data-driven, rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed and served dynamic discounting via a digital coupon to be redeemed in a nearby bar.

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New Work

NHS

By MullenLowe Group UK

From passive affection, to active recruitment: recruiting the next generation of the NHS workforce.