MullenLowe Group UKwww.mullenlowelondon.com/
We work with some of the world’s most innovative marketers; clients who think like challengers. And so do we.
We are courageous and go beyond convention. Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels, or changing behaviours through innovation.
This way of thinking gets us to our most creative and effective work.
Our hyperbundled approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, customer experience to sustainability and purpose communications, media planning and buying to agile production. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel.
Although this page is focused on MullenLowe Group UK, we are a network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.
Mediahub UK arranged for Western Union to run a 22-foot Mural in Camden, an area of high footfall for their international customers, to promote the speed and convenience of sending money from the UK to abroad through its app and website, on top of using DOOH 6 sheets.
MullenLowe has created a new multi-media campaign designed to spur UK businesses into action so they are prepared for the changes on 1 January 2021. It talks directly to businesses and underlines the fact that time is now of the essence to make the required changes.
This campaign features the universal truths of home by bringing to life real stories sourced by Dunelm customers, communities and colleagues. It aims to celebrate real homes with all of the perfect imperfections known and loved by customers, proving they get what home truly means
On September 24th we helped the NHS launch the much anticipated NHS Covid-19 app. Our advert was first shown on primetime TV with the strapline “Protect your loved ones. Get the app”. It was promoted across multiple channels as part of the ‘Big App Download' weekend
We launched ‘Real Change’, a campaign to communicate the new Persil brand purpose and the action it is taking on the environment. Persil packs are now made with 50% recycled plastic and are 100% recyclable. It highlights the need for us all to go beyond just ‘screen activism’.
Second round of Bupa's Is It Normal campaign, focusing on the pressures and difficulties people are facing during the Covid19 pandemic. This time the film focuses on returning to normal, encouraging people to contact Bupa to alleviate mental health worries.
Let’s Get Back aims to normalise coronavirus testing through the NHS Test and Trace service as, without a vaccine or treatment, testing plays a vital role to control the spread of the virus. Campaign launches with a fresh emotive and inspiring TV advert with song “Let’s Get Back"
Having won the account in May 2020, MullenLowe in London created a campaign which clearly sets out the actions businesses and individuals need to take to prepare for the end of the transition period, and ensure they are ready to seize the opportunities that it will bring.
Cow & Gate
MullenLowe Open supported BETC London in this new Cow & Gate campaign. The ‘Love Don’t Judge’ campaign was created to encourage parents to follow their instincts and do what feels right to them, all while dispelling judgement around many common parental themes.
The campaign goes through the three main stages of quarantine: the initial unknown phase, the awkward phase and finally the challenge of re-emergence into normal life. The ‘Smell Ready’ campaign has been designed to showcase the range of fragrances available from Lynx.
The new advert marks a change in the tone of the recent coronavirus advertising, with a positive and uplifting TVC featuring the reopening of real cafes, restaurants, bookshops, hair salons and other places people have been unable to access since the outbreak began.
The social campaign uses a set of 25 illustrations with accompanying copy, to encourage men to experiment with new styles for facial, torso and intimate area hair during the lockdown, all within the privacy of their own homes. The campaign will run on Facebook and Instagram.
Domestos, at its core a bleach brand, needed to react quickly to help people understand the new guidance. Secondly, the brand had a responsibility to deliver the information in the correct and appropriate manner, communicating that all bleach can help in killing the virus.
Across 27 markets, Bepanthen are donating product to help protect frontline healthcare worker’s skin, irritated and damaged by the need to continually wear PPE. Bayer hopes the donated Bepanthen will restore skin under extreme stress and bring relief.
Department of Health and Social Care
In 2018-19, 1.9million people in England requested social care. The Adult Social Care sector is critical in delivering care to people in need, and with the pressures of the current climate, that need is greater than ever. A strong call-to-arms was needed.
Our campaign begins with social posts highlighting the need for us all to stay indoors, to act responsibly for the benefit of everyone. In the face of uncertainty, dirt can lift our spirits and make us feel part of a community. We realise the world indoors can be just as good.
The film is a surreal and poppy dramatisation of the feeling of wearing the Oxygene. From turning into an anime character in cotton candy clouds to a real-life renaissance painting. The campaign launches globally this month across TV, digital, VOD, in-store and OOH.
The ad illustrates wagamama's philosophy by showing the restorative sensation of eating wagamama food. It brings together a range of modern, diverse references and characters, with each frame existing as a unique illustration inspired by anime art. Media handled by the7stars.
The Co-operative Bank
The Co-operative Bank does not offer banking services to any energy companies and businesses involved in fossil fuel production. The print ad highlights the support and alignment of Co-Op Bank's commitment to protecting the environment with The Guardian's decision.
The campaign for Wilkinson Sword focuses on the heritage of the brand and how it has helped men sharpen their style for nearly 250 years. The film journeys through time to significant moments in the lives of three different men, as they prepare for – and experience – key events.
A new brand campaign which focuses on mental health and challenges what’s considered to be ‘normal’. The brand aims to normalise seeking support for mental health by offering reassurance that with over 7 billion versions of normal on this planet, there is no one type of ‘normal’.
Subaru’s Eyesight technology with automatic pre-collision braking saves a sheep's life. In the TV ad, we see the exciting life of a sheep flash before its eyes but thanks to Subaru’s safety features the car stops just in time. Media handled by Goodstuff.
National Art Pass
The Pass is the new campaign from the National Art Pass highlighting the myriad benefits available with the National Art Pass. In the social creative we use ‘The Pass’ as the brackets, showing that there’s more to the National Art Pass than just Art in a thumb-stopping post.
We brought Royal Mail a vision we felt they needed to thrive: “Delivery that puts you in control”: a distinctive offer in a world where services are too often parcel not people focused. We started by redesigning their homepage, making it cleaner, smarter, and mobile-friendly.
National Art Pass
The campaign is a return to clean, typographic print that puts the card at the front and centre of the work, highlighting the myriad benefits available with the National Art Pass. Using ‘The Pass’ as the brackets, we show that there’s more to the National Art Pass than just Art.
With an NHS study last year finding only 1 in 10 nurses were men, this campaign seeks to overcome the gender imbalance. To challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS.
MullenLowe Mediahub - Seville's 2nd store opened: 7,000 sqft spread over 2 floors with a beauty studio & cafe in one of the largest stores in the country. The fully wrapped bus raised brand awareness travelling through Seville's key areas supported by social media, radio and OOH.
The films feature a basketball player, fashion model and DJ highlighting that when it comes to sound, image means nothing. A campaign poking fun at the astounding lack of audio credibility when it comes to typical celebrity endorsers promoting headphone brands.
The campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. It launches in time for Year 13s going back to school and starting their preparations for choosing their degrees.
British Heart Foundation
The campaign highlights the research done by the British Heart Foundation through a boy’s show and tell presentation to his year 6 class. He explains the importance of donating money to the BHF in helping researchers find cures to stroke, heart disease and vascular dementia.
This film features a series of people slowly becoming posher while eating Choco Leibniz, highlighting the perceived poshness of Bahlsen biscuits. In this ad people gradually change their accents and raise their pinky fingers which become comically oversized.
Using a meta-fashion concept to display sloggi's new range from ‘behind the scenes’, the team depicted the creative process behind a fashion editorial. The campaign pulled apart the components and principles of traditional fashion photoshoots by capturing models between shots.
To engage younger consumers, we created a game for Magnum in partnership with MediaMonks, where the aim is to try and eat as many Magnum ice creams falling on the screen within 8-10 seconds. You can share your final score on Snapchat with a link for your friends to play.
The Co-operative Bank
Across the UK people are coming together to re-imagine the way we live; people who step up, speak out, volunteer, work hard and believe in treating everyone right. They are the people who bring us together and make us stronger, they are people with purpose.
British Heart Foundation
Boy shows an enthusiastic young boy joining the dots between hearts, blood flow, and health issues faced by his loved ones. The campaign aims to communicate the scope of the BHF’s research – that it extends beyond heart diseases to include other heart and circulatory diseases.
Yay Delay is a data-driven, rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed and served dynamic discounting via a digital coupon to be redeemed in a nearby bar.