MullenLowe Group UKhttps://www.mullenlowegroup.com/
MullenLowe Group, formed in 2015 through the merge of Lowe & Partners and Mullen Advertising, is a global creative boutique of distinctive, diverse agencies. Present in more than 65 markets with over 90 agencies, we are rich in local culture with both intimacy and scale.
We put humanity back into the business of communication. We provide our clients an unfair share of attention through compelling ideas that build outstanding brands.
Co-op’s 2022 Christmas Advert was not a traditional, multi-million-pound advert. Instead, the retailer showcased its partnership with Your Local Pantry, a community hub providing access to quality food, through a live stream on the Instagram account belonging to Big Zuu.
A targeted campaign for Non-Executive Director (NED) membership organisation, Chapter Zero, calling on directors to develop net zero transition plans today. Coinciding with COP27, this 8-page print campaign ran in the Financial Times featuring direct, punchy creative.
This multi-channel campaign to drive nurse recruitment for NHS England comprises of two films featuring real stories of patients and the nurses that helped them. Running across TV, social, VOD, cinema, radio, CRM, PR, website, interactive quizzes and partnerships.
Showcasing everyday health concerns through different stages of life, our new campaign spans TV, OOH, radio and social to cement Bupa's position as a leading healthcare provider. The campaign marks the launch of the new masterbrand platform, uniting all its services.
Alongside creative and PR from LOLA and Golin, MullenLowe Profero created landing pages for the website, spearheaded paid social, and designed a whole suite of assets for organic social, to support the launch of Magnum's latest flavours: a twist on old classics.
Our first piece of work with Booking.com saw our 'Think Bigger' highlights how listing your property on their site allows owners to capitalise the true business potential. The campaign debuted in Las Vegas at the same time as Expedia's annual conference.
To represent the NHS as an inspiring career, we created an emotional exhibit telling the story of saving someone's life, and all the roles involved. The wrecked motorbike was accompanied by two films, leaflets, a website hubpage, and campaign-specific CRM emails.
Bronze Cannes Lions award-winning online memory test to demonstrate gender bias and ladder up to Supradyn’s new global brand platform “For Those Who Go Beyond”, which celebrates the mental and physical tenacity of people – women in particular - to overcome obstacles.
A historic celebration of craftmanship, this year focussed on celebrating community leaders by showcasing them on bespoke OOH placements and TikTok videos. We also partnered with Complex magazine to deliver storytelling to enhance OOH and social placements.
Mediahub have raised awareness of giving Creators the opportunity to engage with audiences in an authentic way and inspire action IRL! All executed through high-impact and bespoke placements to drive awareness and encourage engagement; bringing the creative platform to life.
As part of the movement dedicated to inspiring us to eat foods that are better for people & the planet, Knorr unveils the #Plizza, a tasty plant-based pizza. MullenLowe salt spearheaded the sustainability drive, with creativity from an IPG mix, including MullenLowe London.
Slideshow is a love letter to galleries, and is about the real human experiences of being back in these spaces after months of lockdown. Designed specifically for cinema. MullenLowe led the creative, while Mediahub headed both the media planning and buying.
Department for Health & Social Care
Made With Care celebrates how care workers empower care recipients, highlighting the incredible bonds between care workers and recipients. The recruitment campaign will run across broadcast and social media for five months.
To launch the brand, Mediahub has worked to ensure that Lucky General's first campaign for the brand show exactly why the world has fallen in love with the balls. Our media campaign sees a big push on social media, an iconic mural in Camden and ads during peak TV shows.
Mediahub are the media agency for Little Moons, working on Lucky General's latest campaign. Ads with a big social media push, an OOH mural in Camden and peak TV slots, the 'Necks Appeal' and 'Flavour System' films capture why the world has fallen in love with mochi
As we come out of lockdown, we all need to be responsible. MullenLowe and Axe have come together to create a new spoof product variant to help young guys maintain social distancing. With no media plan, the beauty of this idea is topicality and being culturally relevant.
MullenLowe has launched sloggi's new Body Adapt bra. Following a refreshed brand strategy, this campaign spotlights female trailblazers within their own creative practices. This global creative approach continues to act as a springboard for local campaigns.
MullenLowe Profero designed a new online tool that uses ticketing data to help local museums and galleries attract visitors. This solution supports smaller destinations who may be struggling to attract audiences after the pandemic. Media is being handled by Mediahub.
To celebrate the new Magnum Double Gold Caramel Billionaire, Magnum launched its new foodie experience, with support from MullenLowe Profero. The immersive journey that evokes all the senses and brings the brand's belief that pleasure has more than one layer to life.
MullenLowe Profero were briefed to design and develop a Global site to capture Moleskine's heritage and vision, and transform their brand online. Consumers are inspired to explore their creative side, get closer to the brand and bring back excitement of buying luxury online.
MullenLowe Profero, with LOLA MullenLowe Madrid, GOLIN, and ITB Worldwide, have created an unparalleled experience for the world’s authority on pleasure, Magnum. Miley Cyrus’ immersive 8D concert continues the brand’s heritage of championing creatives to break down barriers.
A film focused on the reason behind the sport. Mediahub UK are managing social activation across YouTube, Snapchat and Twitch, as well as Vice and a selection of premium mobile publishers, a Featured Rotator spot on Amazon and VOD, all across the UK & DE. Creative by Uncommon.
We were briefed to build customer familiarity with their refreshed look and feel. We created four beautifully crafted, architectural style hero films, with noticeable differences so each one is distinctive. Reflecting Bahlsen's commitment to art, beauty and design.
The film highlights the impact of fresh air on reducing the risk of transmission and is part of the ‘Hands, Face, Space and Fresh Air’ campaign. The public information campaign ran across TV, radio, press, digital, out of home advertising and social media.
Dunelm’s SS21. This highlights true moments of home, showcasing more stories inspired by real life. Fans of our last ad might notice Dunelm’s cheeky cushion chopper is back except this time she’s bringing her skills to her grandson’s new home. For social, digital, TV, VOD.
This integrated campaign aims to demystify meat-free meals to consumers that meat-free meals cooked with Knorr stocks can taste as good than meals made with meat. In addition to TV, Knorr will be helping to amplifying in-store presence through online and instore POS.
With a shift in tone, the new campaign features raw footage and honest testimonials of patients who have COVID-19 and staff who are working around the clock to look after them. Across radio, OOH, digital, print and social with poignant still imagery of other key workers.
Mediahub UK arranged for Western Union to run a 22-foot Mural in Camden, an area of high footfall for their international customers, to promote the speed and convenience of sending money from the UK to abroad through its app and website, on top of using DOOH 6 sheets.
MullenLowe has created a new multi-media campaign designed to spur UK businesses into action so they are prepared for the changes on 1 January 2021. It talks directly to businesses and underlines the fact that time is now of the essence to make the required changes.
This campaign features the universal truths of home by bringing to life real stories sourced by Dunelm customers, communities and colleagues. It aims to celebrate real homes with all of the perfect imperfections known and loved by customers, proving they get what home truly means
On September 24th we helped the NHS launch the much anticipated NHS Covid-19 app. Our advert was first shown on primetime TV with the strapline “Protect your loved ones. Get the app”. It was promoted across multiple channels as part of the ‘Big App Download' weekend
We launched ‘Real Change’, a campaign to communicate the new Persil brand purpose and the action it is taking on the environment. Persil packs are now made with 50% recycled plastic and are 100% recyclable. It highlights the need for us all to go beyond just ‘screen activism’.
Second round of Bupa's Is It Normal campaign, focusing on the pressures and difficulties people are facing during the Covid19 pandemic. This time the film focuses on returning to normal, encouraging people to contact Bupa to alleviate mental health worries.
Let’s Get Back aims to normalise coronavirus testing through the NHS Test and Trace service as, without a vaccine or treatment, testing plays a vital role to control the spread of the virus. Campaign launches with a fresh emotive and inspiring TV advert with song “Let’s Get Back"
Having won the account in May 2020, MullenLowe in London created a campaign which clearly sets out the actions businesses and individuals need to take to prepare for the end of the transition period, and ensure they are ready to seize the opportunities that it will bring.
Cow & Gate
MullenLowe Open supported BETC London in this new Cow & Gate campaign. The ‘Love Don’t Judge’ campaign was created to encourage parents to follow their instincts and do what feels right to them, all while dispelling judgement around many common parental themes.
The campaign goes through the three main stages of quarantine: the initial unknown phase, the awkward phase and finally the challenge of re-emergence into normal life. The ‘Smell Ready’ campaign has been designed to showcase the range of fragrances available from Lynx.
The new advert marks a change in the tone of the recent coronavirus advertising, with a positive and uplifting TVC featuring the reopening of real cafes, restaurants, bookshops, hair salons and other places people have been unable to access since the outbreak began.
The social campaign uses a set of 25 illustrations with accompanying copy, to encourage men to experiment with new styles for facial, torso and intimate area hair during the lockdown, all within the privacy of their own homes. The campaign will run on Facebook and Instagram.
Domestos, at its core a bleach brand, needed to react quickly to help people understand the new guidance. Secondly, the brand had a responsibility to deliver the information in the correct and appropriate manner, communicating that all bleach can help in killing the virus.
Across 27 markets, Bepanthen are donating product to help protect frontline healthcare worker’s skin, irritated and damaged by the need to continually wear PPE. Bayer hopes the donated Bepanthen will restore skin under extreme stress and bring relief.
Department of Health and Social Care
In 2018-19, 1.9million people in England requested social care. The Adult Social Care sector is critical in delivering care to people in need, and with the pressures of the current climate, that need is greater than ever. A strong call-to-arms was needed.
Our campaign begins with social posts highlighting the need for us all to stay indoors, to act responsibly for the benefit of everyone. In the face of uncertainty, dirt can lift our spirits and make us feel part of a community. We realise the world indoors can be just as good.
The film is a surreal and poppy dramatisation of the feeling of wearing the Oxygene. From turning into an anime character in cotton candy clouds to a real-life renaissance painting. The campaign launches globally this month across TV, digital, VOD, in-store and OOH.
The ad illustrates wagamama's philosophy by showing the restorative sensation of eating wagamama food. It brings together a range of modern, diverse references and characters, with each frame existing as a unique illustration inspired by anime art. Media handled by the7stars.
The Co-operative Bank
The Co-operative Bank does not offer banking services to any energy companies and businesses involved in fossil fuel production. The print ad highlights the support and alignment of Co-Op Bank's commitment to protecting the environment with The Guardian's decision.
The campaign for Wilkinson Sword focuses on the heritage of the brand and how it has helped men sharpen their style for nearly 250 years. The film journeys through time to significant moments in the lives of three different men, as they prepare for – and experience – key events.
A new brand campaign which focuses on mental health and challenges what’s considered to be ‘normal’. The brand aims to normalise seeking support for mental health by offering reassurance that with over 7 billion versions of normal on this planet, there is no one type of ‘normal’.
Subaru’s Eyesight technology with automatic pre-collision braking saves a sheep's life. In the TV ad, we see the exciting life of a sheep flash before its eyes but thanks to Subaru’s safety features the car stops just in time. Media handled by Goodstuff.
National Art Pass
The Pass is the new campaign from the National Art Pass highlighting the myriad benefits available with the National Art Pass. In the social creative we use ‘The Pass’ as the brackets, showing that there’s more to the National Art Pass than just Art in a thumb-stopping post.
We brought Royal Mail a vision we felt they needed to thrive: “Delivery that puts you in control”: a distinctive offer in a world where services are too often parcel not people focused. We started by redesigning their homepage, making it cleaner, smarter, and mobile-friendly.
National Art Pass
The campaign is a return to clean, typographic print that puts the card at the front and centre of the work, highlighting the myriad benefits available with the National Art Pass. Using ‘The Pass’ as the brackets, we show that there’s more to the National Art Pass than just Art.
With an NHS study last year finding only 1 in 10 nurses were men, this campaign seeks to overcome the gender imbalance. To challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS.
MullenLowe Mediahub - Seville's 2nd store opened: 7,000 sqft spread over 2 floors with a beauty studio & cafe in one of the largest stores in the country. The fully wrapped bus raised brand awareness travelling through Seville's key areas supported by social media, radio and OOH.
The films feature a basketball player, fashion model and DJ highlighting that when it comes to sound, image means nothing. A campaign poking fun at the astounding lack of audio credibility when it comes to typical celebrity endorsers promoting headphone brands.
The campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. It launches in time for Year 13s going back to school and starting their preparations for choosing their degrees.
British Heart Foundation
The campaign highlights the research done by the British Heart Foundation through a boy’s show and tell presentation to his year 6 class. He explains the importance of donating money to the BHF in helping researchers find cures to stroke, heart disease and vascular dementia.
This film features a series of people slowly becoming posher while eating Choco Leibniz, highlighting the perceived poshness of Bahlsen biscuits. In this ad people gradually change their accents and raise their pinky fingers which become comically oversized.
Using a meta-fashion concept to display sloggi's new range from ‘behind the scenes’, the team depicted the creative process behind a fashion editorial. The campaign pulled apart the components and principles of traditional fashion photoshoots by capturing models between shots.
To engage younger consumers, we created a game for Magnum in partnership with MediaMonks, where the aim is to try and eat as many Magnum ice creams falling on the screen within 8-10 seconds. You can share your final score on Snapchat with a link for your friends to play.
The Co-operative Bank
Across the UK people are coming together to re-imagine the way we live; people who step up, speak out, volunteer, work hard and believe in treating everyone right. They are the people who bring us together and make us stronger, they are people with purpose.
British Heart Foundation
Boy shows an enthusiastic young boy joining the dots between hearts, blood flow, and health issues faced by his loved ones. The campaign aims to communicate the scope of the BHF’s research – that it extends beyond heart diseases to include other heart and circulatory diseases.
Yay Delay is a data-driven, rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed and served dynamic discounting via a digital coupon to be redeemed in a nearby bar.