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RCP

London https://rcpldn.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Social

About

RCP is putting the love back into advertising.

We believe advertising has the power to change everything, or nothing at all. We exist to be the difference between the two, because work can either make people feel something real, or disappear without a trace.

That belief comes from how we started: three best friends working from a bedroom, driven by a shared love for the craft, and for each other. Love became our founding principle and 21 years on, it still defines how we work today.

Love for ideas that travel.
Love for people who care.
Love for what advertising can do when it’s done properly.

Our mission is simple: make people love advertising again.

Connect

People

Clients

Case Studies

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Case Study

Level Up on a Big Man Ting

By RCP

Grime's never smelt so good. Old Spice drops diss track to reposition itself as the scent of independence.

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Case Study

Buxton X Partridge: A kind of hybrid advertorial sitcom

By RCP

Promoting the 3rd series of Alan Partridge's From the Oasthouse podcast on Audible.

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Case Study

The Toast of New York: New York Bakery Co.

By RCP

Changing consumer behaviour to retain top position in the market and help business growth with industry first anamorphic 3D out of home ads

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Case Study

Reinventing Auto Trader: From Heritage to High-Tech

By RCP

Auto Trader aimed to rebrand as a tech leader in new and electric cars. Our Brand New Cars Found AT campaign emphasises their key advantage: new cars available immediately. Spanning TV, radio, and digital, the campaign will reach 96% of UK adults by March 2025.

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Case Study

BetMGM - It’s showtime!

By RCP

Launching BetMGM in one of the world’s most competitive markets.

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Case Study

NatWest: Believe It, Become It

By RCP

Launching a partnership campaign fueled by passion and purpose to drive DE&I in production, inspire young filmmakers and redefine financial confidence in the next generation

  • Archived Case Studies

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Case Study

DELI KITCHEN - Go Flat

By RCP

Launching the first integrated brand campaign for the UK’s leading flatbread brand Deli Kitchen.

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Case Study

Third Time Smooth: Whyte & Mackay

By RCP

Evolving an inherited creative platform to build a long-term brand platform designed to generate meaningful awareness and drive incremental growth

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Case Study

Aussie: Great Hair Though

By RCP

Reigniting Aussie Hair Care with a unifying creative platform to deliver the most successful product launch in the brand's history