Loading...
Loading...

RCP

London https://rcpldn.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Social

About

RCP is putting the love back into advertising.

We believe advertising has the power to change everything, or nothing at all. We exist to be the difference between the two, because work can either make people feel something real, or disappear without a trace.

That belief comes from how we started: three best friends working from a bedroom, driven by a shared love for the craft, and for each other. Love became our founding principle and 21 years on, it still defines how we work today.

Love for ideas that travel.
Love for people who care.
Love for what advertising can do when it’s done properly.

Our mission is simple: make people love advertising again.

Connect

People

Clients

BITE Articles

Read more
Trend

The year ahead for creativity: A “new” approach to new business

Recipe’s Oya Mustafa is embracing a shift from transactional growth to lasting relationships and from short-term fixes to long-term value creation.

Read more
Trend

Value based pricing is about changing the conversation, not the pricing approach

Ali Morgan advocates for a better understanding of clients and their needs to redefine value.

Read more
Fuel Your Imagination

Chris Rock goes full Vegas with BetMGM Casino

The third part of the BetMGM Chris Rock trilogy from Recipe sees Rock take to the casino.

Read more
Trend

Old Spice drop diss track with grime artist Chip

The music campaign tells men to smell their age and embrace their own scent

Read more
Thought Leadership

Has the marketing industry underestimated the creative firepower of out of home advertising?

Research points to the commercial and creative effectiveness of outdoor advertising, but are brands paying attention

Read more
Fuel Your Imagination

RE/SIGN shines a light on fake sign language on TikTok

The campaign taps into popular TikTok trends to promote the use of real BSL

Read more
Fuel Your Imagination

Wilkinson Sword builds 3D rain-activated foaming razor

‘Just Add Water’ by Recipe uses OOH to bring Wilkinson Sword’s new razor to life at Westfield London

Read more
Trend

How I drove cultural change by building on solid foundations

Recipe’s Oya Mustafa on building upon existing beliefs and spotlighting talent

Read more
Trend

The biggest (digital) divorce of the decade

UMG and TikTok battle as audiences continually change the ways they interact with music

Read more
Thought Leadership

Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers?

In a season of excess, industry leaders consider how to keep sustainability top of mind

Read more
Voices

Recipe launches earthquake appeal

The campaign calls for donations for charity Ahbap.org to help rebuild following devastation in Turkey

Read more
Voices

CALM hides an important message in DanTBM’s YouTube video

Recipe helps raise awareness around mental health for CALM with the help of YouTube gaming star

Read more
Trend

“Get it Right This Christmas”

Afrocenchix teams up with Recipe to launch the first afro hair ad to air on British TV this Christmas

Read more
Fuel Your Imagination

Plans are back: BT welcomes flm fans back to the cinema with content series

The campaign, which runs exclusively in cinema, will promote the UK’s first unbreakable home wi-fi, which is backed up by EE.

Read more
Trend

Not ‘who’ but ‘what’, won big at Cannes this year?

This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’

Read more
Interviews

Matt Waller, Creative Director, Recipe

"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."

Read more
Hot Pick

Recipe

Coca-Cola

Read more
Trend

Need for Speed

In today’s world, personalisation has to be done at speed. Speed equals convenience. And convenience equals a greater number of returning customers. Because ease is all we want. Isn’t it?

Read more
Hot Pick

Recipe

Smartwater