THE CLIENT

Hilton Hotels & Resorts is the world’s most recognised hotel brand with more than 570 locations across 6 continents. 

THE BRIEF

The European brand team at Hilton Hotels and Resorts partnered with us to help interpret and bring to life a newly reworked brand manifesto, conceived in the US. 

It was important to adapt this for a wildly diverse marketplace across Europe, the Middle East and Africa. 

The Manifesto was written to encourage travel more broadly, to talk of the romance of the location, the spectacular life affirming trips we can make and all the while position Hilton at the heart of this, thus highlighting the exciting locations across the portfolio.

THE PROCESS

The successful script spoke of the meaning of time and how when we travel it seems to matter less, we even lose track of what day it is. 

Our protagonists were cast as ‘Mediterranean’, with a timeless look to remain relatable to multiple markets and our wardrobe worked hard to pull strong pop colour out throughout, while remaining modest in cut.

Filmed on location at the Hilton Lake Como and combined with street scenes picked up in Ljubljana, Slovenia due to permit challenges around the town/lake itself. We were fortunate enough to partner with the wonderful service company http://arkadena.com/ in Slovenia who were able to take care of all our production demands.


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Hilton Hotels & Resorts - 'The World is Right Here' campaign

TVC written, produced and directed by the team at Slider to help introduce the new global brand strategy to the EMEA market. ‘The World is Right Here’, the new masthead brand platform and campaign tagline.

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Slider Creative

0203 627 4894 natalie.todd@slidercreative.com