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Socially Powerful

London https://sociallypowerful.com/

Disciplines

  • Influencer marketing
  • Social

About

We believe most agencies are still treating creators as a media channel, buying audiences the way they bought banner ads: slots, impressions, CPMs. The brands winning on social media aren't doing that. They're briefing creators as partners, and building campaigns outwards from the right fit.

That's been our model since 2017. Social-first isn't a channel strategy for us, it's how the whole business is built. We combine creator-first thinking with ARIA, our proprietary AI platform, to make every campaign smarter and more measurable.

From influencer marketing and paid social to social video production, community management and social commerce, everything we do is built around the same principle: the right creator, the right content and the right audience.

Connect

People

BITE Articles

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Thought Leadership

Are brands still underestimating the marketing power of creators?

Creators have the power to reach audiences and build community, but in the eyes of the industry, they are still proving their worth.

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Trend

Why building advocacy on social media should be top of the Christmas wish list

Creator partnerships are essential in building long-term advocacy beyond the holiday season.

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Trend

Goodbye originality: why Shein’s fast AI fashion suggests the future of marketing is about faking it

From virtual influencers to AI-generated imagery, technology is having a huge impact on the fashion industry.