We believe most agencies are still treating creators as a media channel, buying audiences the way they bought banner ads: slots, impressions, CPMs. The brands winning on social media aren't doing that. They're briefing creators as partners, and building campaigns outwards from the right fit.
That's been our model since 2017. Social-first isn't a channel strategy for us, it's how the whole business is built. We combine creator-first thinking with ARIA, our proprietary AI platform, to make every campaign smarter and more measurable.
From influencer marketing and paid social to social video production, community management and social commerce, everything we do is built around the same principle: the right creator, the right content and the right audience.
Proactive & Reactive Influencer Programmes shifted Wella's presence from routine-led content to expressive, culture-first storytelling.
Developing & managing a standardised, video-first seeding workflow across 19 markets, built to drive efficient scale and measurable impact.
A multi-layered, intentional creator ecosystem that delivers full-funnel impact against cultural, brand and retail priorities.
Launching a hub of haircare education with John Frieda’s global TikTok handle, built to educate, inspire and respond to culture in real time.
Taking on Guinness To Crown A New King Of St. Patrick’s Day With The Iconic Espresso Martini.
Socially Powerful expanded Primark’s Creators Club: a program designed to drive reach, engagement, and Click & Collect action across every launch.
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