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Socially Powerful

London https://sociallypowerful.com/

Disciplines

  • Influencer marketing
  • Social

About

We believe most agencies are still treating creators as a media channel, buying audiences the way they bought banner ads: slots, impressions, CPMs. The brands winning on social media aren't doing that. They're briefing creators as partners, and building campaigns outwards from the right fit.

That's been our model since 2017. Social-first isn't a channel strategy for us, it's how the whole business is built. We combine creator-first thinking with ARIA, our proprietary AI platform, to make every campaign smarter and more measurable.

From influencer marketing and paid social to social video production, community management and social commerce, everything we do is built around the same principle: the right creator, the right content and the right audience.

Connect

People

Insights
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Insights

Influencer Seeding Guide

Introducing “Intent vs. Impact: A Data-Backed Guide to Fixing Flawed Influencer Seeding“, our new report that cuts through the noise with research-backed insights. Our latest report delves into one of the most efficient and effective, yet widely misutilised, earned media tactics in modern-day marketing: influencer seeding.

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Insights

Building Brand Advocacy

In today’s challenging economic climate, where marketing budgets are under intense scrutiny, brand advocacy has emerged as a critical investment area. Our survey of 150+ senior marketers reveals that four in five say they plan to increase investment in brand advocacy over the next year, underlining growing recognition of its potential to break through a crowded digital landscape.
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Insights

Best Before: You Next Campaign

Best Before: Your Next Campaign reveals why enterprise FMCG teams should stop treating influence as a late-stage campaign add-on and start using it as a system for building durable demand, one that works between peaks and not just during them. Built on insights from 300+ senior FMCG brand marketers across the UK and US, it includes the Influence & Advocacy Maturity Model™ so your team can assess where you stand today and what to do next.
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Insights

The Beauty Brand Global Social Index: June 2026

Every month, Socially Powerful uses our proprietary index, built on creator activity, engagement, reach and audience growth, to show which brands are building social presence and the ones to watch. Download the report to see where your brand stands and what the leading brands are doing differently.

Events