Soul

London https://soul.london

Disciplines

  • CRM/Customer engagement
  • Integrated marketing

About

We are Soul.
We are a customer engagement agency.
We just do it differently to everyone else.

We’re the only customer engagement agency that works with psychologists. It means we understand not just what your customers do but why they do it. And when you know the why you end up with more interesting work.

Our services: Behavioural Psychology | Customer Experience | CRM | Data Analytics & Insights | Technology & Personalisation



Connect


People

New Work

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New Work

Merlin

By Soul

How do you stand out during one of the noisiest periods in the marketing calendar? Use video in banners & social media to show the thrills at the 30 attractions accessible with a Merlin Annual Pass (with an extra three months free). Don’t tell me you’re funny, make me laugh.

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New Work

SSE

By Soul

The brief? Encourage longstanding customers to sign up to SSE paperless billing. Soul's solution? Communicating cutting the clutter of paper bills in the post by literally cutting the size. A great example of behavioural change via creative use of tried & tested routes.

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New Work

Ted Baker

By Soul

Tasked to better understand Ted’s UK & US customers, Soul modelled a Mindset segmentation after identifying 3 core Customer Mindsets. Tailored and personalised programmes of engagement play to the different motivations and values. Now being rolled out in other key markets.