• CRM/Customer engagement
  • Integrated marketing


We are a Customer Engagement agency.

As you’d expect, like many agencies in our area of expertise, we work with data and tech.

What makes us different is that we work with psychologists.
With 99% human decisions being non-conscious, we see it as an imperative.
We then use that understanding to influence behaviour and increase customer value.

Plug and Play

We are a full-service agency. We help clients with initial insights and strategy, creative development and execution of campaigns as well as analysis, reporting and optimisation.

Some clients use all of our services, others plug in to specific elements of our offering, to complement existing capabilities.

Soul's Services

Behavioural Psychology | Customer Experience | CRM | Data Analytics & Insights |Technology & Personalisation




New Work

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New Work


By Soul

How do you stand out during one of the noisiest periods in the marketing calendar? Use video in banners & social media to show the thrills at the 30 attractions accessible with a Merlin Annual Pass (with an extra three months free). Don’t tell me you’re funny, make me laugh.

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New Work


By Soul

The brief? Encourage longstanding customers to sign up to SSE paperless billing. Soul's solution? Communicating cutting the clutter of paper bills in the post by literally cutting the size. A great example of behavioural change via creative use of tried & tested routes.

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New Work

Ted Baker

By Soul

Tasked to better understand Ted’s UK & US customers, Soul modelled a Mindset segmentation after identifying 3 core Customer Mindsets. Tailored and personalised programmes of engagement play to the different motivations and values. Now being rolled out in other key markets.