Third City

London Third City

Disciplines

  • Branded content
  • Public relations (PR)
  • Social

About

In the past, there have been two kinds of PR agency. One prizes creativity and the power of publicity. The other, business understanding and reputation. Clients have had to choose between them. We started Third City because we don’t think they should have to.



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Clients

New Work

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New Work

Hoop

By Third City

Our campaign for the family activity app Hoop, saw us team with illustrators and artists to create a series of new ‘Baby on Board!’ badges, reimagined to celebrate pregnancy and encourage people to “move over” for mums-to-be.

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New Work

Royal Voluntary Service

By Third City

We teamed with Ferne McCann to launch RVS's new Step Forward campaign urging everyone up and down the country to step forward and volunteer. A sweep of national online, print and TV coverage followed - no mean feat given the Brexit dominant agenda.

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New Work

eharmony

By Third City

We mined eharmony data to prove that men who read Richard Branson books are more attractive and hijack World Book Day.

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New Work

Association of British Insurers

By Third City

A disruptive video helped the ABI to get young people thinking about pensions. It starred four dogs in ‘Central Bark’ café, complaining about the daily grind and talking about future plans. The final message was ‘avoid working like a dog all your life, love your pension'.

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New Work

Guide Dogs

By Third City

To help demonstrate how people with sight loss can live the life they want, we created the #MeetaHero campaign for the charity Guide Dogs. It captured the moment 15 year old Rainbow, a keen footballer, met his hero Marcus Rashford and discussed their shared passion for the game.

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New Work

Royal Voluntary Service

By Third City

We created a tongue-in-cheek MasterChef style film to promote Royal Voluntary Service's lunch clubs, which are run by volunteers and serve older people. Sharp-tongued food critic William Sitwell visited one in Rickmansworth to enjoy and review a decadent home-cooked meal.

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New Work

Confused.com

By Third City

An undercover mystery shopping investigation uncovered the true cost of car dealership finance

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New Work

RBS

By Third City

To mirror RBS’s focus on local bank managers, we ran profile-raising campaigns across multiple citie

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New Work

James Ellington

By Third City

Helping injured Olympian tell his story of recovery to secure TV commentary work whilst convalescing

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New Work

eHarmony

By Third City

We mined eHarmony data to show that our favourite books make us more attractive to the opposite sex.

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New Work

The Crunch

By Third City

We teamed up with Wahaca founder Tommi Myers to create the first 'planet friendly' breakfast

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New Work

Ancestry

By Third City

We helped crack Britain's genetic code, generating huge interest across the UK media

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New Work

ING

By Third City

We brought together top thinkers, including economist Noreena Hertz, to decode financial choices

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New Work

Trouva

By Third City

We brought together luxury retailers for Shoreditch's first ever 'Car Boutique'

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New Work

Ancestry

By Third City

Tony Robinson sent out thousands of personalised messages on Facebook to bring families together

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New Work

MOO

By Third City

We reimagined political leaders as Houses from 'Game of Thrones' to launch MOO's new range of flyers

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New Work

Pizza Express

By Third City

We offered customers the chance to win one of two solid gold Dough Balls, each worth £5K. This generated mass coverage and a 33% rise in sales

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New Work

Guide Dogs

By Third City

To mark the charity’s annual fundraiser Amber Le Bon led a striking fashion show on the Millennium Bridge with visually impaired models

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New Work

One Water

By Third City

We launched a campaign ‘I am Stela’ to bring to the nation the story of a young girl in Kenya whose life has been changed by One Water.

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New Work

Noddle

By Third City

To launch free credit report service Noddle we brought back Mr Motivator who led a National Credit Work Out to get our finances in shape.

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New Work

Silver Goat

By Third City

We launched independent film The Silver Goat to international acclaim, by staging the world’s first iPad film premiere, on a London Routemaster.

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New Work

James Ellington, sprinter

By Third City

By putting sprinter James Ellington on eBay, we secured the £40K needed to put him on the road to the Olympics, thanks to sponsor King of Shaves