THE HEAD SCRATCHER
How to drive awareness and build brand love across the Ferrero portfolio, whilst navigating sensitivities around HSSF products in UK media?
A mix of press office programmes and creative brand campaigns help build brand love and keep the Ferrero brands front of mind at throughout the year.
Thorntons – Cheeky Elf Academy
We created the Cheeky Elf Academy for parents, media and influencers to learn how to keep the magic of Christmas alive for their kids, hosted by celebrity mum Billie Faiers. Insight driven news backed this up, alongside an incredible content piece featuring Billie.
Thorntons – Continental Journeys
We launched the first ever Thorntons ‘Continental Journeys’ competition, to reunite separated loved ones from across the globe in time for Christmas. We captured the emotional reunions of three families on film, creating a heart-warming suite of content.
We invited influencers and media to be the first to try the exclusive Ferrero Rocher Personalisation Pop Up at Harvey Nichols flagship stores in the lead up to Christmas.
Our strategic approach that combined content led campaigns with news, influencers and media relations generated mass media awareness and coverage on a global scale
- 238 pieces of coverage secured including over 20 nationals
- 100+ social and influencer posts, with a reach of over 35m
- 1 in 10 (10%) people saw the campaign coverage
Driving awareness and building brand love across the Ferrero portfolio, we used a three-pronged approach and focussed activity around key business offerings – Thorntons Cheeky Elf, Thorntons Continental and Ferrero Rocher