Heinz - The creation of 'Sprayonnaise'
The Brief
We encouraged Heinz to launch a sprayable Mayonnaise. This was after it featured on the Peter Crouch podcast and gathered momentum online. Heinz agreed with that there was opportunity within the brief.
The Response
We produced a single unit and created organic content for TikTok. We used our SOC model to create content around Sprayonnaise. We use our creators (real people that create like influencers, but with a brand TOV) to create content for Heinz.
The Results
As a result of our Sprayonnaise content for Kraft Heinz we saw one TikTok accumulating over 3 million views and obtained coverage on a leading Australian news channel, even though the content was launched and intended for a UK audience.
Share
Kraft Heinz - Sprayonnaise
From Podcast to Product. We encouraged Heinz to launch a sprayable Mayonnaise. This was after it featured on the Peter Crouch podcast and gathered momentum online. We produced a single unit and created organic content for TikTok, with one accumulating 2.9 million views.
Business Objectives
Disciplines
Sector
Users who viewed this work also looked at:
