How to break through to audiences
At Focus, leaders from the film industry share how an audience-first approach is essential to success.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
At Focus, leaders from the film industry share how an audience-first approach is essential to success.
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BITE’s big question round-up underlines the importance of being curious and asking the right questions.
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BITE’s new weekly series rounds up the must-read articles of the week.
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Creatives at Wieden + Kennedy London have collaborated with interdisciplinary artist Bora to collaborate on a one-off, resin Fairy Christmas Tree Topper.
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More than 60 counties had an election in 2024, making it the biggest election year in history.
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Virgin Media O2 has teamed up with the National Databank to keep consumers connected at Christmas.
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The Party Season Guide includes practical advice and guidance to encourage safe, respectful and harassment-free festive celebrations.
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The campaign from Anomaly encourages people to get offline and get together in real life.
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Social media platforms face an inflection point as calls for regulation grow louder.
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The IPA Stepping into the Spotlight event offered a moment of reflection as well as practical insights on how to shape a better workforce.
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Brands have an opportunity to provide some light relief and fun as 2024 draws to a close.
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E45 showcased Trans+ joy to underline its commitment to skin care for all.
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The campaign from Leo Burnett UK underlines the power of storytelling.
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The pop-up celebrates Ikea’s iconic blue bag ahead of the spring 2025 Oxford Street Store launch.
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In part two of Saatchi & Saatchi’s ‘Sweet Suspicion’ campaign, audiences find out whodunnit.
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