Georgie Moreton

Assistant Editor, BITE

About

Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

5 learnings from LEAD

By Georgie Moreton

At the Advertising Association, The IPA and ISBA’s annual summit, LEAD, talent, trust and sustainability were top of the agenda.

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Voices

Outvertising gives classic ads an inclusive rewrite

By Georgie Moreton

The advocacy group for LGBTQIA+ inclusion in advertising and marketing, highlights the importance of inclusive language

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Thought Leadership

How brands tackled January

By Georgie Moreton

BITE’s January New Year campaign round up shows that brands and agencies focused on positive resolutions and health and wellness.

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Thought Leadership

Pinterest Predicts what’s popular in 2023

By Georgie Moreton

The social media giant shares its 2023 predictions based on the search habits of its users and considers how brands can help shape the trends of tomorrow

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Voices

WACL calls for 50% of all CEOs to be women

By Georgie Moreton

WACL celebrates its 100th birthday by setting out a mission to achieve gender parity in the workplace

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Hot Pick

Dr. Martens celebrates its British heritage

By Georgie Moreton

New campaign from ACNE focuses on the people and the craftsmanship that make every pair of Dr. Martens shoes

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Fuel Your Imagination

Optimum Nutrition inspires audiences to reach their potential

By Georgie Moreton

The ‘There’s More In All Of Us’ campaign from Be The Fox spotlights the inspirational stories of athletes and the challenges they have overcome

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Trend

Industry sees slow and steady post-covid recovery

By Georgie Moreton

AA/WARC report shows UK advertising spending rose by 4.3% to a total of £8.5bn between July and September 2022

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Fuel Your Imagination

Johnnie Walker launches global bartender challenge

By Georgie Moreton

The competition is open to bartenders of any level and will see winners win a trip to Scotland, the home of Johnnie Walker

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Trend

Ford Ranger celebrates the joy of mud

By Georgie Moreton

The campaign from Ford and AMV BBDO challenges category conventions by encouraging audiences to ‘Go Break It In’

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Hot Pick

Sofology highlights quality and comfort amidst cost of living crisis

By Georgie Moreton

The brand brings back Helena Bonham-Carter for its ‘Nothing Feels Like’ campaign created by The Corner

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Fuel Your Imagination

MOJU shakes up the morning routine

By Georgie Moreton

The Wake Shake Boom campaign created by Who Wot Why positions MOJU’s fiery ginger shot as an integral part of the wake up process

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Fuel Your Imagination

Just Eat continue to ‘get stuck in’ to Love Island

By Georgie Moreton

The partnership returns for a fourth year with a campaign created by McCann London

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Trend

Brands bump up budgets to battle recession

By Georgie Moreton

Q4 IPA Bellwether Report finds that despite the looming recession businesses are expanding marketing budgets

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Trend

Will AI kill creative teams in 2023?

By Georgie Moreton

Can technology be used as a tool for creatives or will it undermine the creative process?

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