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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Samsung champions athletes that open up

By Georgie Moreton

The Openness Medal campaign is designed to celebrate those who face challenges and open up about failure

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Voices

Hostile Architecture spotlights the impact of cruel design on the homeless

By Georgie Moreton

The campaign from TBWA\MCR, UK Artist Stuart Semple and hostiledesign.org shines a light on barbaric anti-homeless architecture

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Fuel Your Imagination

George at Asda is ready for whatever school throws at you

By Georgie Moreton

The campaign embraces the chaos of back-to-school to position the retailer as a one-stop-shop for school supplies

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Fuel Your Imagination

RE/SIGN shines a light on fake sign language on TikTok

By Georgie Moreton

The campaign taps into popular TikTok trends to promote the use of real BSL

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Fuel Your Imagination

Snapchat celebrates International Friendship Day

By Georgie Moreton

Snapchat highlights the power of connection in a campaign that spotlights how the social media platform brings people together

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Trend

Virgin Media O2 launches summer online safety campaign

By Georgie Moreton

Virgin Media O2 and Internet Matters spotlight the importance of having conversations about online safety and starting them early

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Fuel Your Imagination

Olympic couple wish Team GB good luck atop the London Eye

By Georgie Moreton

Ahead of the Paris Olympics Dame Laura and Sir Jason Kenny take to the skies to wish the athletes good luck

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Trend

Ad spend reaches new highs in Q1

By Georgie Moreton

The Advertising Association/WARC Expenditure Report paints a positive picture for marketers, revising forecasts due to stronger-than-expected growth

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Fuel Your Imagination

Toyota Paralympics campaign spotlights the everyday impossible

By Georgie Moreton

The campaign from T&Pm uses humour to show that there is more to being a Paralympian than being an athlete

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Voices

‘There is no them, just us’

By Georgie Moreton

Oxfam campaign calls for a fairer world for all in Channel 4 ad takeover

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Thought Leadership

‘Speaking up is hard, it requires a lot of bravery’

By Georgie Moreton

Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast

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Trend

The Very flamingos kick off ‘Operation Back To School’

By Georgie Moreton

The campaign from The Gate sees the three flamingos on a mission to get parents and children school-ready

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Trend

UK marketing budgets hit decade high

By Georgie Moreton

The Q2 2024 IPA Bellwether Report paints a positive picture for marketers as economic conditions improve

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Fuel Your Imagination

Pizza Hut becomes the official sponsor of dominoes

By Georgie Moreton

The humorous campaign sees Pizza Hut UK team up with the 2024 World Championship Domino Tournament

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Trend

Advertising industry’s social contribution builds trust with consumers

By Georgie Moreton

A new report from the Advertising Association celebrates the campaigns making change and explores public perceptions of purposeful advertising

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