Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

Men’s Minds Matter campaign speaks to anxious football fans

By Georgie Moreton

Ahead of a weekend of sport the campaign strives to normalise anxiety and encourage men to share their feelings

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Voices

Is there blood in your media spend?

By Georgie Moreton

ACT+’s Executive Briefing provided the industry with active ways to be an ally and make true strides towards Trans+ inclusion

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Voices

‘I want to create an inclusive space for the excluded girl’

By Georgie Moreton

At Advertising Week Europe, Visha Kudhail and Irene Agbontaen celebrated the launch of season 2 of the ‘Behind The Face of Success’ podcast .

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Voices

Shelter teams up with famous faces to show benefits of social housing

By Georgie Moreton

The campaign features a diverse array of people who have benefited from social housing to emphasise the desperate need for more construction

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Trend

Over half of employees in the creative industry say they are not paid their worth

By Georgie Moreton

Major Player's latest salary census uncovers an expectation gap between employee and employer

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Voices

Trans+ History Week campaign celebrates Trans+ stories

By Georgie Moreton

The UK wide campaign is a series of powerful of objects people and moments that represent stories in trans+ history

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Thought Leadership

Embracing empowerment and relinquishing control

By Georgie Moreton

At Courageous Leaders Live 2024 leaders discuss the importance of time, feedback and making space for others

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Thought Leadership

Leading with conviction and the power of identity

By Georgie Moreton

At Courageous Leaders Live 2024 industry leaders share how understanding their own needs and values help them to act and lead

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Thought Leadership

Creativebrief unveils the trends shaping modern marketing

By Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Fuel Your Imagination

KFC prepares for British BBQ weather

By Georgie Moreton

The summer campaign for KFC’s Ultimate BBQ Burger readies Britain for rainy BBQs

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Fuel Your Imagination

CoppaFeel brand refresh aims to reach a new generation

By Georgie Moreton

The charity has worked with Livity to encourage young people to check their chest

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Interviews

‘Subculture is the most powerful tool we have’

By Georgie Moreton

Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche

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Voices

Are we leaving men and boys behind?

By Georgie Moreton

At Creative Equal’s RISE event, industry leaders consider how to reframe boys and men in marketing

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Voices

News UK urges industry to ‘Think Twice’ to challenge bias

By Georgie Moreton

Shelley Bishton, Head of Diversity, Equity and Inclusion at News UK, urged the industry to break down bias at the Creative Equals Rise conference.

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Fuel Your Imagination

International Booker Prize and Maison Valentino celebrate the world’s best storytellers

By Georgie Moreton

The cultural partnership aims to champion excellence in inclusivity in art and storytelling

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