Media Smart supports UK Government’s scam awareness drive
The campaign works to increase media literacy in young people and help create a better understanding of advertising.
Read more
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The campaign works to increase media literacy in young people and help create a better understanding of advertising.
Read more
The campaign, featuring Emily Atack was created by CPB London, aims to challenge the current laws around consent.
Read more
Mastercard is marking its 26th year as headline sponsor of the awards
Read more
The ‘Find Your Summer’ campaign underlines that ice cream is not just for summer
Read more
At the Advertising Association, IPA, and ISBA’s annual flagship conference, industry leaders discuss talent, AI, sustainability and growth
Read more
At Bloomfest Rachel Yankey and Natasha Jonas prove the importance of showing up, smashing down barriers and exceeding expectations every single day
Read more
The light-hearted campaign encourages motorists to explore the single cars in their area
Read more
The new campaign from Quiet Storm for Haribo US brings to life the childlike joy in every bag.
Read more
The new campaign from Mother London maximises media to showcase the burger's height
Read more
The trail will see Coca-Cola remove the labels from Sprite and Sprite Zero 500ml bottles to simplify the recycling process and reduce packaging materials
Read more
The campaign which addresses cancel culture and internet mobs will run across Pearl & Dean UK cinemas
Read more
As consumers wise up to wellness washing brands may need to rethink how they market a healthy lifestyle
Read more
To mark the Year of the Dragon the agency has created Long Bao
Read more
The hidden 20% led by Ben Branson aims to reshape societal perceptions surrounding ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, and Tourettes
Read more
The out-of-home installation at Euston station uses generative AI and API data to offer live insight and interactive guidance
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in