Hot Pick
Lego liberates young girls from the pressure of perfection
The campaign spotlights gendered language bias and champions freedom in play to help girls reach their full creative potential
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Hot Pick
Adam&EveDDB celebrates culture and curiosity with The V&A
The campaign spotlights the breadth of the museum's collection saying ‘If you’re into it, it’s in the V&A’
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Trend
Philips comedic campaign champions uncomplicated coffee
The humorous campaign promotes no-nonsense coffee to showcase Philips’ new espresso machine
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Thought Leadership
Women's sport ‘second mover’ advantage
Industry experts consider how to leverage the power of brand to drive growth for women's sport
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Thought Leadership
Stepping into the spotlight
Industry leaders from the IPA, UN Women, Accenture Song, McCann and We Are Futures underline the importance of investing in female talent
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Trend
EE promotes British Sign Language with football superstars
The campaign helps to keep British Sign Language users involved in football culture
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Voices
LGBT Health and Wellbeing fight against conversion practises in Scotland
The campaign from LGBT+ Health and Wellbeing Scotland and Shape History rejects harmful conversion practices ahead of the Scottish Government’s Consultation
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Thought Leadership
Feminism isn’t just a women's issue
Ocean Outdoor’s International Women’s Day Event served to empower, uplift and inspire
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Fuel Your Imagination
Uber Eats restaurants are Open For Suhoor
A new campaign from Uber Eats helps those observing Ramadan to find restaurants open for Suhoor
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Fuel Your Imagination
BT launches message of support for businesses
'We’ve Got Your Back’ is the first campaign for the brand from Adam&EveDDB
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Hot Pick
Autistica’s Unseen CV spotlights overlooked neurodivergent talent
The campaign combines awareness and action to make meaningful change to employment processes
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Voices
EE unfinished memoir shows sporting stories lost to online hate
The unfinished memoir by former Lioness striker Ellen White shows how hate can prevent women from achieving their potential
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Voices
Black Create Connect and the power of community
Alicia Richardson, Founder of Black Create Connect on the importance of sharing opportunities, building community and embracing a learning mindset
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Hot Pick
Just Eat’s charming animal characters find the joy of everyday
The campaign from McCann makes use of relatable animal puppets to reflect the realities of food delivery
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Trend
South Western Railway puts its people first
The new campaign shines a light on the verbal abuse staff have to suffer
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